Disrupt. Adapt. Reinvent.
Digital advertising has established itself as the engine room of the advertising industry – and a critical contributor to economic growth. It has grown at double-digit rates in each of the last seven years and contributes a staggering €526 billion to the EU economy annually, through advertising revenue, brand growth and innovation.
Future business growth may depend on digital advertising – but the climate is volatile. C-suite leaders must deal with the fact that a channel they have come to rely on for future revenues is itself undergoing rapid change. The arrival of new platforms and new uses of data is colliding with major regulatory reform, new forms of international competition and sweeping changes to the outlook for global trade. Leaders must negotiate the digital transformation of their organisations at the same time as digital itself is being transformed.
IAB Europe’s Interact 2018 Conference provides a unique perspective on all of the forces reshaping the digital world: from the significance of GDPR to the critical debate over ePrivacy in Europe, the true state of digital advertising and the likely impact of rapidly emerging technologies. Over two days, we’ll explore the impact of these trends, while highlighting the strategies that are helping businesses thrive in a freshly disrupted digital era. We’ll also celebrate the best of digital advertising at our Gala Dinner and MIXX Awards Europe and IAB Europe Research Awards ceremonies:
- The results of the AdEx Benchmark Report will provide a definitive guide to the state of digital advertising in Europe
- Top marketers will share their experience of GDPR implementation alongside several EU officials as the industry establishes best practice on compliance going forward
- EU data protection experts will reveal the potential impact of ePrivacy legislation on digital advertising in Europe, and how IAB Europe is addressing the issue
- Marketing pioneers will unwrap the latest developments in Artificial Intelligence, Virtual and Augmented Reality and the Internet of Things, debating their significance and revealing the true business opportunities
- Top marketers and agency leaders will debate the best way to source and develop skills for the next era in digital
- Through the MIXX Awards Europe, we’ll celebrate the best digital advertising in the region and reveal the strategies proven to deliver results on digital platforms
- The IAB Europe Research Awards will showcase the contribution that digital research makes to the development of the advertising industry
The digital landscape is transforming – and that can only mean transformation for the business landscape as well. Join us at Interact 2018 to explore the strategies that will secure success in the next era of digital.
Please use this code when you make your registrations: BELIAB