Meaningful Marketing Labs - Module 3: Personalisation

Dates: 16 April 2024

Timing: 09:00 AM - 05:00 PM

Location: Media Arena, Zone1 Research Park 30 - 1731 Asse


BAM Members: € 600 excl. VAT

BAM Non-Members / Friend of BAM: € 750 excl. VAT

# 1 Module 

BAM is on a mission: turning marketing into a meaningful practice that leads to customer-centric and sustainable innovation and transformation of companies and organizations.

With the Meaningful Marketing Laboratory BAM, supported by more than 10 Marketing Professionals, offers a training program for marketers who want to make a difference.

Business models are changing, brand and value propositions need to be innovated, data and marketing technology are opening new opportunities, investments in sustainability needs to be valued by customers, etc…. The world is changing at the speed of light and so is Marketing.

Don’t stay at the side line. Turn your Marketing capabilities into meaningful capabilities by subscribing to this unique training program.

We now also offer the modules as day programs separately. If you want to view or follow the full program (4 modules), you can find the information here.


  • Session 1. Data are the new Gold – How to maximize your Marketing ROI using data ?
    • Demonstrate how data can contribute to the realization of your marketing & company objectives.
    • Understand the different types of data, their sources, evolution and importance in the future.
    • Understand the different technologies available to store, aggregate and action marketing data.
    • Draft a high level data strategy in function of your data and marketing maturity.

    Teacher: Kathleen Peeters (Deloitte Belgium)

  • Session 2. : Let’s discover how open data can be used in marketing to gain insights into consumer
    • Let’s discover how open data can be used in marketing to gain insights into consumer (and company)  profile, market trends, and competition.
    • This information can be used to inform and optimize marketing strategies, such as targeting specific demographics, personalizing advertising messages, and measuring the effectiveness of campaigns.
    • 5 use cases of this data that will surprise and inspire you

    Teacher: Albert Derasse

  • Session 3. Navigating the expanding marketing technology landscape:
    • Overview of the different types of tools
    • Best of breed vs full stack
    • Which are the emerging trends within marketing technology
    • How to tackle the most common challenges & pitfalls
    • How to get the most out of your MarTech stack

    Teacher:  Ken Borremans (CoMark)


  • Session 4. Finding & implementing the right MarTech tool(s) for your company
    • How do I identify my business needs?
    • How can I translate those needs into technical requirements/features?
    • Finding the right vendor/partner in the extensive Martech landscape
    • Tip & tricks for a successful implementation
    • The importance of a good adoption of your MarTech tool(s)

    Teacher: Ken Borremans (CoMark)


If you are not already a member of BAM, this registration allows you to obtain a free membership as a Friend of BAM. Here you will find more information about the benefits of membership.


Do you want detailed information about the trainings and which of them best suit your profile?

Nathalie Prieto

Contact Nathalie Prieto, Event manager. 

+32 472 10 20 85 - nathalie.prieto@marketing.be