Meaningful Marketing Labs - Module 4: Related to trust

Date: 23 April 2024

Timing: 09:00 AM - 05:00 PM

Location: Media Arena, Zone1 Research Park 30 - 1731 Asse


BAM Members: € 600 excl. VAT

BAM Non-Members / Friend of BAM: € 750 excl. VAT

# 1 Module 

BAM is on a mission: turning marketing into a meaningful practice that leads to customer-centric and sustainable innovation and transformation of companies and organizations.

With the Meaningful Marketing Laboratory BAM, supported by more than 10 Marketing Professionals, offers a training program for marketers who want to make a difference.

Business models are changing, brand and value propositions need to be innovated, data and marketing technology are opening new opportunities, investments in sustainability needs to be valued by customers, etc…. The world is changing at the speed of light and so is Marketing.

Don’t stay at the side line. Turn your Marketing capabilities into meaningful capabilities by subscribing to this unique training program.

We now also offer the modules as day programs separately. If you want to view or follow the full program (4 modules), you can find the information here.


  • Session 1. Building trustful relationships with customers through ethical marketing
    • Recognize unethical marketing practices when you see or consider them.
    • Integrate ethical components into your marketing strategy and practice to gain customer trust and respect.
    • Build strong meaningful and authentic brands and solid customer relations.

    Teacher: Prof. Patrick De Pelsmacker (University of Antwerp)

  • Session 2. Privacy by Design: between challenge and opportunity
    • Understand the evolution of Privacy Management.
    • Understand the 7 principles of “Privacy by design”.
    • Test your compliance with a checklist.

    Teacher: Florent Diverchy (Produpress)

  • Session 3. TBC

    Teacher: Kris Michiels 

  • Session 4. Can labels contribute to your sustainability strategy ?


    Session 4. Can labels contribute to your sustainability strategy ?

    • Understand the fundamental role of labels and certification.
    • Distinguish between the various types of labels/certifications.
    • Understand the strengths and limitations of using labels.
    • Get more information about the most common labels available in Belgium, including key figures about awareness etc.
    • Understand better how consumers perceive labels, how they use them etc.
    • Know how to integrate them in your company / brand story.

    Teacher: Nicolas Lambert 


If you are not already a member of BAM, this registration allows you to obtain a free membership as a Friend of BAM. Here you will find more information about the benefits of membership.


Do you want detailed information about the trainings and which of them best suit your profile?

Nathalie Prieto

Contact Nathalie Prieto, Event manager. 

+32 472 10 20 85 - nathalie.prieto@marketing.be