Session 1. Data are the new Gold – How to maximize your Marketing ROI using data ?
- Demonstrate how data can contribute to the realization of your marketing & company objectives.
- Understand the different types of data, their sources, evolution and importance in the future.
- Understand the different technologies available to store, aggregate and action marketing data.
- Draft a high level data strategy in function of your data and marketing maturity.
Teacher: Kathleen Peeters (Deloitte Belgium)
Session 2. : Let’s discover how open data can be used in marketing to gain insights into consumer
- Let’s discover how open data can be used in marketing to gain insights into consumer (and company) profile, market trends, and competition.
- This information can be used to inform and optimize marketing strategies, such as targeting specific demographics, personalizing advertising messages, and measuring the effectiveness of campaigns.
- 5 use cases of this data that will surprise and inspire you
Teacher: Albert Derasse
Session 3. Navigating the expanding marketing technology landscape:
- Overview of the different types of tools
- Best of breed vs full stack
- Which are the emerging trends within marketing technology
- How to tackle the most common challenges & pitfalls
- How to get the most out of your MarTech stack
Teacher: Ken Borremans (CoMark)
Session 4. Finding & implementing the right MarTech tool(s) for your company
- How do I identify my business needs?
- How can I translate those needs into technical requirements/features?
- Finding the right vendor/partner in the extensive Martech landscape
- Tip & tricks for a successful implementation
- The importance of a good adoption of your MarTech tool(s)
Teacher: Ken Borremans (CoMark)