Since a few years the BAM Student Congress, also known as the STIMA Student Congress, has launched a new concept #MarketHappening. Via this concept #MarketHappening we make sure students are more connected with the marketing sector by combining Keynote Speakers with company visits and workshops. #MarketHappening allows students to become acquainted with meaningful marketing for one day.

The goal is to organize the congress every year in a different city to make it a unique experience for the students.

In the morning the participants listen to keynote speakers, marketing experts from various sectors. They share their marketing experiences from their company or organisation. This allows students to get a glimpse behind the scenes in the most famous companies in Belgium.

In the afternoon the participants visit local companies and organisations or they can choose to follow workshops. For the next edition #MarketHappening will take place in Brussels, a city full of business-opportunities and successful businesses. The ideal location to welcome more than 1000 marketing and communication students.