Avec d'autres organisations professionnelles du secteur, l'ambition de BAM est de construire un écosystème marketing mondial.

BAM est partenaire de CUBE, DNCM et les Effie Awards.

CUBE

CUBE is a community of like-minded people, who have a passion for consumer & customer understanding, by uniting research agencies with marketing professionals, research buyers, suppliers, consultants, academics, students and research communities worldwide.

CUBE purpose

CUBE aims to create a connected hub to share the passion for consumer & customer intelligence and to fuel & nurture companies and researchers in their research, insight & analytics practice.

What unites BAM & CUBE

Our common passion for the consumer & customer. Our mission is to create a better understanding of the consumer, so that we can bring the voice of the customer at all levels of organizations and especially at the level of decision making, with the ultimate objective “to outperform the competition”.

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DNCM

Liste "Ne M'appelez Plus"

Vous faites régulièrement ou sporadiquement du télémarketing? Vous savez sans doute combien de téléphones vous faites chaque année et vous n’avez pas besoin de mathématiques avancées pour en déduire à quel point vous êtes susceptible de contacter un client ou un prospect qui ne le souhaite pas. Pourquoi, en tant que spécialiste du marketing, appelleriez-vous un groupe cible qui ne le souhaite pas? De cette façon, vous ne pouvez pas faire du meaningful marketing, et cela vous coûte de l'argent inutile.

Dans ce calcul, gardez à l'esprit qu'une vingtaine d'entreprises ont récemment été condamnées à une amende. Il ne s'agissait pas tous des centres d'appels, mais aussi des annonceurs de différents secteurs. Les amendes pour non-respect de la liste "Ne m'appelez plus" peuvent aller jusqu'à 80 000 € et donneront un résultat très négatif à votre chiffre d'affaire.

Belgian Association of Marketing (BAM) soutient Do Not Call Me en informant la communauté du marketing de cette obligation légale.

Par conséquent, rendez-vous sur le site dncm.be et conformez vous à la législation, pour éviter des sanctions.

Effie Awards

Effie stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.

ABOUT THE EFFIE AWARDS - AWARDING IDEAS THAT WORK

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement.

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BAM est membre de l'IAB Europa, Fedma, ICC Belgium et DNS Belgium.

IAB Belgium

The Belgian Association of Marketing is the representative of IAB in Belgium.

IAB Europe

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

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IAB International Standards

As IAB representative in Belgium, the Belgian Association of Marketing ‘IAB International Expert HUB’ is working on updating IAB International standards. The aim is to simplify and streamline banner production. IAB standards ensure that advertisers can reach as many websites as possible with the minimum amount of creative material. Here the IAB standards give recommendations for display, mobile, tablet and online video. IAB standards also offer technical specifications for banner developers

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