IAB by BAM

As the Belgian Chapter of the IAB, BAM brings together many digital professionals and experts. IAB by BAM has a prominent role within the association dedicated to advancing the digital marketing and advertising landscape within Belgium.

Born out of the merger IAB and BAM, the benefits to our members lie in the heritage from both entities and networks. As a member of IAB Europe, IAB Belgium aligns with the broader mission to promote industry collaboration, delivering frameworks, standards, and programs that enable businesses to thrive in the Belgian and European market.

The importance of IAB by BAM lies in its role as a unifying force for the digital advertising ecosystem in the country. By fostering collaboration among media owners, agencies, brands, and technology companies, it ensures that the Belgian digital advertising industry remains innovative, competitive, and aligned with European standards. Working closely with IAB Europe and the Raad voor Reclame, IAB by BAM contributes to shaping the regulatory environment, investing in research and education, and facilitating the adoption of business standards that benefit the entire sector.

Are you curious about more? Would you like to be involved in IAB Belgium yourself? Then contact us via sarah.vyverman@marketing.be.

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