BAM Student Congress 400-256
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BAM Student Congress 2024


The 36th  edition of this year's BAM Students Congress will take place on March 14, 2024  in Brussels.

Since a few years, the BAM Students Congress has had a new concept, "MarketHappening". A great success with both teachers and students.  

What is the concept?

The BAM Students Congress revolves around a city : the last years (before Covid, of course), almost 1800 students, in marketing and communication from all over the country, participated in the congress in Antwerp, Leuven, Brussels, Mons/Bergen... The day is always divided into 2 parts to provide a balance between theory and practice.

In the morning, students attend presentations by top marketers. They share their experiences and skills with the audience. In the afternoon, they have the choice between visit local companies, workshops or follow more keynotes.

BAM, the Belgian Association of Marketing, which organizes this congress, is the pre-eminent reference in the field of marketing. So it is no coincidence that we have been organizing Belgium's biggest marketing congress for more than 30 years.

All practical information and the program can be found on

Interested in sponsoring this event?