Chaque mois, un de nos quatre partenaires du BAM Legal Expert Group (LEG) vous propose un webinar de 30 minutes sur un sujet juridique particulier lié au Marketing. La présentation est suivie d’une session de Q&A pour vous permettre de poser toutes vos questions.
Ce mois-ci, c’est Bart Van Den Brande, Managing Partner chez Sirius Legal et Renout Van Hove, Growth Agent qui est au rendez-vous.
Digital transformation and marketing automation in practice: the impact of GDPR and ePrivacy on your CDP's and other tools.
A fool with a tool remains a fool. It’s not about technology, it’s about aligning your people, culture, attitude, processes with your creativity keeping an eye on what’s allowed and what’s not.
Technology on it’s own is lazy and will not provide change nor innovation. And the law has been sleepy too…till now. The force of GDPR and it’s repercussions is awakening - and so should you.
At the same time Google is dramatically changing it’s approach towards Third Party cookies, and this is a game changer.
As a consequence, all companies need to become media companies - owned and earned media needs to be applied with one purpose only: to convert into valuable 1st party data. 2nd party data will reign as a new Queen.
We all need to focus on data activation - knowing 1% of data is used to benefit the customer experience...
But…knowing the most used tools in Marketing Automation are not compliant in a strict sense: what can we still do?
We are in an impossible spread position of painful GDPR yoga trying to balance common sense with the law and creativity...
But there is a solution…
Want to find out more? Tune in...
Bart Van Den Brande - Sirius Legal
Bart Van den Brande is the managing partner of Sirius Legal, a boutique law firm that focusses on technology, communication and data protection. Next to being a LEG member, Bart is also the legal partner of sector organisations Feweb, SafeShops and FedEvent, Board Member of Smart Cities Law Firms and the acting president of the IT & Privacy Practice Group of the international lawyers network Consulegis.
Renout Van Hove - Growth Agent