IBM

It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.

Just completing its 22nd year of patent leadership, IBM Research has defined the future of information technology with more than 3,000 researchers in 12 labs located across six continents.  Today, IBM is much more than a “hardware, software, services” company. IBM is now emerging as a cognitive solutions and cloud platform company. Our work and our people can be found in all sorts of interesting places. IBMers are helping transform healthcare, improving the retail shopping experience, rerouting traffic jams and even designing the next generation fan experience in sports stadiums around the world. It's the kind of thing we've been doing for more than 100 years.

Founding Architect:

Every profession in every industry is changing, simultaneously.  This is also the case for the marketer, who is facing a constant transformation in their profession,  largely driven by changing customer behaviors and new legislations.  

As founding architect  of BAM,  IBM likes to contribute with their expertise by  helping marketers grow their overall knowledge, gain technological insights and increase therefore the outcomes for their profession.