Serviceplan

The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. Ever since it was founded in 1970 as a straightforward advertising agency, Serviceplan has been combining all manner of communication disciplines under one roof: whether they are brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists – at Serviceplan, everybody acts in concert in the "House of Communication", the only fully integrated agency model in Benelux.

This precise interplay between the various specialist agencies in matters of creation, technology and media makes us the leading agency group for innovative communication.

Founding Architect:

Serviceplan Belgium – founding architect of the Belgian Association of Marketing.

For Serviceplan Belgium it was an obvious choice to become founding architect of the newly raised Belgian Association of Marketing. Serviceplan Group positions itself as an integrated marketing communications services provider and that is why Serviceplan could not stay aside when the new BAM was created. Serviceplan believes that a strong and united marketing association was needed in the Belgian market.

Due to the recent development of the digital market, the different evolutions in the media arena, the rise of social media and the impact on consumer emancipation, etc… All of these trends gave birth, especially in Belgium to different specialised marketing associations. Specialisation and the quest for thorough expertise is good and needs to valorised, but there was and there still is a strong need for a broad, holistic, innovative, open marketing association that is acting as a federating marketing power, in order to be a guide but also a host for everybody who comes into contact with the field of marketing during his carreer, from early stage until the last days of his or her carreer or even beyond.

Serviceplan Group, as one of the leading pan-European agency groups, could not be absent in this new development of the marketing profession in Belgium. Serviceplan, and not only in Belgium, has always actively contributed to the industry of marketing and advertising, and will continue to do so. Through its own innovation, one of the 4 differentiators of the Serviceplan Group, we want to contribute in this partnership with BAM, to the continuous development of the marketing scene in Belgium.

Being a founding architect of this new, but strong and united Belgian Association Marketing, is not only a confirmation of this philosophy, it is a statement.