Ipsos PersonaBot: Converse with your consumers 24/7

Real-Time Feedback for Smarter Strategies

Personas, whether or not derived from segmentation, can be a great way for organisations to humanize and refine target groups. It often helps brands to develop a strategy, which then functions as a ‘north star’ in marketing initiatives. It is a powerful tool to inspire innovation, brand positioning and portfolio management. But the persona knowledge is often limited to a couple of users, and often different people have different ideas on how each persona would (inter)act. Ipsos PersonaBot tackles this issue head-on. It is a pioneering generative AI tool that offers a completely novel way to engage with personas. By merging each persona with GenAI platforms, marketeers can now have intuitive, interactive and insightful conversations with their target consumers, at any moment.

Ipsos PersonaBot can help your organisation:

• Spark ideation for innovation platforms
• Optimize brand positioning, brand expression, etc.
• Make better channel and communication decisions
• Refine marketing stimuli and messages before testing

How It Works: From Data to Dialogue

Persona profiles can be created on (segmentation) survey data, any context data available and even qualitative insights.

First, we establish the purpose of the PersonaBot and then we collect the right input, including the 5Ws: Who (demos), Why (motivations), What (categories, brands used), Where, When, and any other relevant info. Next, we create the persona prompts: a set of instructions and information given to the AI to guide its interaction and responses as a specific persona. These include: context, persona details, interaction guidelines, additional context from qualitative, and so on. Ipsos Facto, the Ipsos GenAI platform, guarantees full safety of any data used. Finally, the personas are uploaded to a digital platform for all client stakeholders to leverage.

Stakeholders can communicate with these personas (or ‘target segments’) as if they were real people via a secure GenAI portal. Personas can be questioned individually or together, in the style of a focus group (Roundtable). Already by asking straightforward question, such as ‘what do you like in the category’, the user can get a good idea of what needs consumers have, what kind of products they use, etc..

Ready-to-use marketing insights

Not only is Ipsos PersonaBot trained on data, it is also trained in how it should communicate. We train it how to write a concept, and various other marketing frameworks. By doing this, we improve the insight and marketing usefulness of PersonaBot! For example, users can simply ask ‘how do you feel about this concept, can we optimize this?’ and get valuable feedback in return.

If you want to know more about Ipsos PersonaBot and how it can be applied to your needs, please reach out to gerd.callewaert@ipsos.com.

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