Marketing the rainbow
In honor of the International Day Against Homophobia and Transphobia – May 17th
As part of our "Innovate to Elevate" webinar series, we are proud to revisit one of our most impactful sessions: “Marketing the Rainbow” — a powerful dialogue on diversity and inclusion in marketing. Originally aired as part of our 2024 series, this webinar remains deeply relevant as we continue to champion authentic and inclusive communication.
In this session, Tom Sweetlove, Captain of the Think Tank Diversity & Inclusion, sits down with marketing expert Alfred Verhoeven, who is completing his PhD research on LGBTQI+ representation in marketing. Together, they explore how companies and brands can meaningfully engage with LGBTQI+ audiences through honest storytelling and strategic communication — not just during Pride, but year-round.
What you’ll learn:
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The evolution of rainbow marketing in Belgium, with real-world cases
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Data-driven insights to help advocate for genuine LGBTQI+ representation
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Pitfalls to avoid when integrating diversity into your brand messaging
Join us in recognizing the importance of inclusive marketing — and take part in the movement for visibility, respect, and equality.
Watch the full webinar below.