In the rapidly evolving world of marketing, understanding and leveraging artificial intelligence (AI) is no longer optional—it’s essential. Our AI & Marketing Academy is designed to equip professionals with the knowledge, tools, and hands-on experience needed to harness AI's potential.

This training program explores the evolution of AI and its impact on modern marketing practices. Participants will gain hands-on insights into leading AI assistants like ChatGPT, Copilot, and Mistral—understanding their differences, complementarities, and capabilities. We'll also introduce AI Agents and their potential for automation, revolutionizing customer experiences. Through concrete use cases across various marketing fields, this session will equip you with the knowledge and skills to leverage AI effectively in your marketing strategies.

Program

• Evolution of AI and its impact on marketing practice today
• Presentation of the main AI assistants (ChatGPT, Copilot, Mistral, etc.) and understanding their differences and complementarities.
• Demonstration of the current and future capabilities of AI Assistants
• Introduction to AI Agents and their potential for automation. What this means for the customer experience
• Concrete use cases in various marketing fields