This training day is part of the 7-day Mini MBA Meaningful Marketing programme and can also be followed as a standalone module. It focuses on how to set clear marketing objectives and design measurement frameworks that demonstrate impact and support better decision-making.

You'll explore how business, marketing and communication objectives fit together, and learn to use strategic planning frameworks, marketing funnels and OKRs to define objectives that are measurable, meaningful and aligned across the organisation. The day also examines how to build effective measurement frameworks by selecting the right brand and performance metrics, balancing short- and long-term success, and leveraging first-party data responsibly. In addition, you'll gain insight into privacy by design and the Belgian and wider EU regulatory landscape, ensuring your measurement approach is both effective and future-proof.

Whether you join this module on its own or as part of the full Mini MBA, you'll leave with practical tools to set stronger objectives, measure what matters, and demonstrate the value of your marketing efforts.

This course is part of the Mini-MBA Meaningful Marketing. View the full training program.

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Contact Nathalie Prieto, Head of activities & sponsoring +32 472 10 20 85 - nathalie.prieto@marketing.be