This training day is part of the 7-day Mini MBA Meaningful Marketing programme and can also be followed as a standalone module. It explores how marketing technology and first-party data can become strategic assets for creating more effective, future-ready marketing organisations.

You'll gain an overview of today's martech landscape, exploring the roles of CRM, customer data platforms (CDPs), marketing automation, analytics and AI-native tools. The session focuses on understanding how these technologies work together, how to define business requirements before selecting solutions, and how to make informed decisions about building, buying or integrating technology within your marketing ecosystem. In the second session, you'll discover why first-party data has become a key source of competitive advantage, learning how to develop a robust data strategy, align marketing, IT and legal teams, and build a compliant data architecture that enables meaningful data activation. Throughout the day, you'll explore practical examples and best practices relevant to organisations operating in the Belgian market.

Whether you join this module on its own or as part of the full Mini MBA, you'll leave with practical frameworks to evaluate marketing technology, strengthen your first-party data strategy, and build the foundations for more intelligent, data-driven marketing.

This course is part of the Mini-MBA Meaningful Marketing. View the full training program.

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Contact Nathalie Prieto, Head of activities & sponsoring +32 472 10 20 85 - nathalie.prieto@marketing.be