B2B Marketing is no longer a support function; it is where revenue is won or lost. This workshop gives B2B marketers a practical framework to respond. This workshop combines short frameworks with real cases and hands-on exercises, so you leave with tools you can apply on Monday morning.

How to turn customer conversations into insights that sharpen your value proposition

“Just listen to your customers.” That is the answer most B2B marketers get when they look for new growth opportunities. Sure.But how do you engage with your B2B customers and get them talking ? And how do you surface actionable insights that help you understand their journey and address their needs?

Skip this step, and your value proposition rests on assumptions. You find out they were wrong in the market, when it is expensive to fix.

In this 3h workshop, you will learn and practice the art of customer discovery, the cornerstone of resilient value propositions.You will test your approach in a live dry run and get personal feedback before you meet a real customer.

What you will take away:

• A clear map of the hypotheses you need to test to validate your value proposition
• Your interview guide, ready to use from day one
• A plan for your next key conversation with your customers
• A simple, customer-centric, methodology, based on Strategyzerbattle-tested tools that you can easily share and replicate with your team

This workshop is super practical and actionable. Please come with your current product or your latest bet to run through the methodology, on your own or with your team. Having a couple of brains around the table never hurts.

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Contact Nathalie Prieto, Head of activities & sponsoring +32 472 10 20 85 - nathalie.prieto@marketing.be