B2B Marketing is no longer a support function; it is where revenue is won or lost. This workshop gives B2B marketers a practical framework to respond. This workshop combines short frameworks with real cases and hands-on exercises, so you leave with tools you can apply on Monday morning.

How to design a sustainable business model and make your innovation a lasting success

Did you know that Nestlé filed the patent for Nespresso capsules more than 10 years before turning Nespresso into the global success we know today, one that disrupted the coffee market? And can you pinpoint what made Patagonia truly innovative when it started selling outdoor clothing?

The success of these two companies does not lie in product innovation alone, but in the disruptive business model each of them designed and executed. Both show how important it is to think well beyond the product to launch successful innovations.

In this session, you will use the Strategyzer Business Model Canvas and agile methodology to design, share and challenge the business model around your innovation. The goal: maximise the value you create for both your customers and your business, and sustain it.

What you will take away:

• Your completed Business Model Canvas for your innovation or new business idea
• The key success factors to address to make it work
• Your top three actions to bring it to life from day one
• A customer-centric, battle-tested methodology that you can easily share and replicate with your team

This workshop is super practical and actionable. Please come with your latest innovation bet to run through the methodology, on your own or with your team. Having a couple of brains around the table never hurts.

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Contact Nathalie Prieto, Head of activities & sponsoring +32 472 10 20 85 - nathalie.prieto@marketing.be