BAM Deepdives podcast episode with Jenni Romaniuk
Are you ready to dive back into the world of innovative marketing insights and cutting-edge strategies? Already missing the BAM Marketing Congress?
In these deep dives we've invited the most inspiring national and international marketing experts for an inspiring chat. The result is a series of unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.
“The Distinctive Asset Dilemma: When Brands Should Change - and When They Shouldn’t”
In this episode, we explore the dilemma facing marketers today: balancing the need to modernize brand assets with the importance of maintaining consistency. As the old certainties about what defines brand distinctiveness are challenged, brands must adapt while ensuring their visual identity remains effective and recognizable in today’s fragmented media environment.
Together with Professor Jenni Romaniuk, Research Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute, we unpack the latest evidence-based insights on managing distinctive assets, including indicators for when to modernize and when to stay the course.
This conversation is essential for marketers navigating the tension between timeless principles of brand building and the demands of an ever-changing media ecosystem.
Discover the podcast