BAM Deepdives podcast episode with Rory Sutherland
Are you ready to dive back into the world of innovative marketing insights and cutting-edge strategies? Already missing the BAM Marketing Congress?
In these deep dives we've invited the most inspiring national and international marketing experts for an inspiring chat. The result is a series of unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.
“Marketing vs. Finance: Who’s Really Driving Growth?”
In this episode, we explore why marketing has surrendered to finance and why that’s a problem. Rory Sutherland argues that by obsessing over short-term ROI and narrow performance metrics, companies sacrifice long-term brand value, creativity and growth. Drawing on behavioural science, he explains why perception, psychology and reframing problems often create more impact than purely financial or engineering solutions.
Ultimately, his message is clear: marketing must reclaim its seat at the table, not by speaking the language of finance, but by confidently advocating for its own way of thinking.
Discover the podcast