"CASUAL TALKS" - BAM Marketing Congress Podcasts
During the Congress in December, we secretly took advantage to snare a number of keynotes for a session in our Podcast studio. The result is a first series of 13 unique podcasts with engaging marketing stories, useful tips & tricks, funny anecdotes and so much more. Get your headphones and discover here "Casual Talks", the one and only BAM Marketing Congress podcasts.
JOE PULIZZI "We can’t think about advertising as interruption, everything we are making is a story”
In this first Casual Talks episode, Joe explains how we can build a loyal audience and create relevant content. The key? Just like every marriage essentially, a solid relationship takes time. Marketeers should also be taking more risks. The good news: we can do this by doing less, lucky us! Joe encourages us to kill our darlings and focus on things we’re truly good at. With this episode, we start with a bang, enjoy!
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