"CASUAL TALKS" - BAM Marketing Congress Podcasts
During the Congress in December, we secretly took advantage to snare a number of keynotes for a session in our Podcast studio. The result is a first series of 13 unique podcasts with engaging marketing stories, useful tips & tricks, funny anecdotes and so much more. Get your headphones and discover here "Casual Talks", the one and only BAM Marketing Congress podcasts.
SILVIA GARCIA & ISABEL VERSTRAETE "Marketeers! For success sake, care for your happiness."
“In marketing, 10 years ago, we tried to appear as caring. Now, with younger generations, you better really care about things. If you don’t mean it, don’t make it into a marketing layer.” In this "Casual Talks” episode, Silvia Garcia and Isabel Verstraete state that naturally people are wired to spot the negative, which is the opposite of what our focus should be in today’s complex society. Happiness makes people collaborate better and gives competitive advantage. The key to happiness? Brands, companies and people need to genuinely start caring. So start listening to yourself and others around you and enjoy this episode with a smile!
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