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Webinar Week - Day 4: Martech & Data

"Innovate to Elevate: The Ultimate Webinar for Marketing Visionaries" is an online event that highlights the importance of innovation in marketing and aims to inspire industry professionals to rethink their approach to reach new heights of success. These webinars will highlight the importance of innovation in marketing to drive sustainable and meaningful business growth and success. During one week, we will focus every day on a topic.

Webinar Week (2)

Obtenez des insights prémiums : Rejoignez-nous dès aujourd'hui !

Prêt à approfondir le contenu exclusif et à obtenir un accès illimité aux dernières nouvelles de l'industrie ? Nos réflexions et nos articles ne sont accessibles qu'aux membres Corporate  ou SOLO.

En rejoignant notre communauté, vous soutenez non seulement la création continue d'un contenu de haute qualité, mais vous ouvrez également la porte à une mine de connaissances, d'opportunités de networking et d'avantages spéciaux.

> Devenez membre en cliquant sur ce lien

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Webinar 6:

In the age of open source, Data Science is the new accessible standard for optimising your Sales and Marketing actions

Discover how data can be used to give the right strategic direction, but also to optimise your Marketing and Sales efforts and make the best use of your Marketing Automation solutions.

Key learnings:

  • Observation, lever, action - the data-based activation trio
  • Predictive scoring reduces uncertainty and optimises your campaigns
  • Better data for better scores

Speaker:

albert derasse

Albert Derasse

Freelance consultant in Data Science for Sales and Marketing purpose

Discover the webinar below.

Webinar 7: How to get the most out of your Martech toolstack

While many companies have a lot of marketing tools available to them, they don’t use them to their full potential. Join this webinar to discover how we use scripting to analyse huge datasets and translate this into actionable SEO insights, or how you can make sure your data quality stays top notch. In addition, we will show you the evolving role of the technical marketeer within your organisation and why these profiles will help you elevate your standards.

Key learnings:

  1. Set up a dashboard that continuously monitors the SEO performance of your website
  2. Set up Analytics monitoring to ensure data quality
  3. Know what skills to look for in a technical marketing profile

Speaker:

glennweuts

Glenn Weuts

Marketing Services Director @ iO

Discover the webinar below.

Webinar 8: Next Gen Business Building – How TikTok might be your company lifeline

Our 100% correct prediction: you will always have to deal with next-gen buyers to stay afloat. Brands and businesses become dusty at rapid speed because they don’t grasp the zeitgeist and know how to adapt their business to it. The rules to build a brand in a TikTok age have changed, demanding legacy brands in any category to rethink their ways to approach their audience. MAKEOUT Studio gives away its recipe for the relevance pie with a pinch of reality check and a delicious relevance frosting.

Key learnings:

  1. Know how to market to new generations
  2. Implement next gen storytelling and community building
  3. Adapt your brand and business in the TikTok age

Speaker:

KOO

Karim Lequenne

Brand Strategist and Next Gen Relevance Specialist

@ Makeout Studio

Discover the webinar below.