IAB MIXX Awards - Winners 2018

The « Marketing and Interactive Excellence Awards » are a recognition for the best digital cases of the 2018.

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4 jury's will evaluate in 4 main domains: Digital communicationDigital PlatformsMark Ad-Tech tools and Media.

On top of these categories, the jury presidents reward 3 Special Awards: Most promising digital agency of the yeardigital agency of the year and digital advertiser of the year.

The IAB Mixx Awards is an international initiative organized in Belgium by the Belgian Association Of Marketing and Best of Publishing.

Best Multi-Channel Campaign

Award Agency Advertiser Name of the Case Case Video
GOLD LDV United Special Olympics Dare to sponsor https://vimeo.com/292670926
SILVER Wunderman Antwerp Child Focus Innocent Child Porn https://youtu.be/rHYgDCtCTNM
SILVER TBWA Telenet Play Sports Never miss a second https://vimeo.com/290731716/7d1c61c4a2
BRONZE Air Brussels Stanley Black & Decker Black & Decker Low-Emission Zone https://youtu.be/YcKk5isVF7s

Best Single-Channel Campaign

Award Agency Advertiser Name of the Case Case Video
GOLD Mortierbrigade MIVB/STIB STIB/MIVB Chatbots http://www.vimeo.com/291069779
SILVER TBWA Solidarité Grands Froids The Homeless Webshop https://vimeo.com/290714374/4694377c9e
SILVER De Vloer Samsung Share your excitement https://vimeo.com/292335825
BRONZE Wunderman Antwerp MediaMarktSaturn België N.V. GAME OF TORRENTS https://youtu.be/jM79FkkvZBg

Best Content Marketing

Award Agency Advertiser Name of the Case Case Video
GOLD LDV United Kind en Gezin Breastfeeding Extras https://vimeo.com/292667171
SILVER Prophets Audi Belgium (D'ieteren) Goose vs Audi https://vimeo.com/272310171

Best Community Management

Award Agency Advertiser Name of the Case Case Video
GOLD DDB Brussels Volkswagen Volkswagen branded GIFs model https://vimeo.com/291932621/da448fa9ce
SILVER Wunderman Antwerp TELENET Telenet Sintagram https://www.youtube.com/watch?v=gWynwu37l0A

Best Use of Technology within a campaign

Award Agency Advertiser Name of the Case Case Video
GOLD Prophets Audi Belgium (D'Ieteren) Audi E-xperience https://vimeo.com/283715028
SILVER TBWA MINI Driven by Data https://vimeo.com/292350860
BRONZE TBWA Belgium Entertainment Association The Subtitle Hack https://vimeo.com/290727411/2fae1d0f6a

Best Awareness Campaign

Award Agency Advertiser Name of the Case Case Video
GOLD Wunderman Antwerp Child Focus Innocent Childporn https://youtu.be/rHYgDCtCTNM
GOLD LDV United Kind en Gezin Breastfeeding Extras https://vimeo.com/292667171
SILVER LDV United Special Olympics Dare to sponsor https://vimeo.com/292670926
BRONZE PHD media Telenet Group - Base Base - The Liquid campaign https://youtu.be/4UtcJZo8O_w

Best Interface

Award Agency Advertiser Name of the Case Case Video
BRONZE Prophets Audi Belgium (D'ieteren) Audi E-xperience https://vimeo.com/283715028
BRONZE RTL Belgium Tapptic RTLplay Mobile App https://vimeo.com/291499238

Agency of the Year

Wunderman Antwerp

Advertiser of the Year

D'Ieteren

Digital Sales Guy/Girl of the Year

Daniel Borrego - Quantum

Digital Planner of the Year

Jonathan Lannoy - Havas Media