BAM Conseil d'Administration - Elections 2020

Le 3 septembre prochain, lors de l’Assemblée Générale de BAM, des élections auront lieu pour renouveler le conseil d’administration de l’association.

Ce Conseil est au cœur de la vie de l’association. Il en détermine la stratégie et fixe les objectifs. C’est donc un lieu d’échange et de partage particulièrement actif et dynamique.

Vous êtes curieux de connaître le conseil d'administration actuel ? Cliquez ici.

Candidats - 2020

1) Raf Van Puyvelde - 4P Square



Raf Van Puyvelde, °1964 in Antwerp
Living in Mechelen with my wife Lieve and our two sons Cobbe and Jannes.
Love to cook, ski, run & socialize with friends.
Started as marketeer in 1989. Developed to an all-round marketing expert with experience in marketing strategy, marketing management and customer management in a corporate environment.
Currently running a consultancy in marketing & sales and BAM Board Member.
Education: Master Applied economics, Executive Master Marketing, Master Communication Technologies, Advanced Sales Management.


BAM is the merger of STIMA, BDMA and IAB and became the largest, most multi-disciplinary marketing community in Belgium. I love its openness. Proud to be one of the Founding Partners of BAM.
My mission as board member:
The heart of the community is hundreds of volunteers, selfless active in expert hubs. They deserve much more support. They are the community backbone.
BAM should strive to be financially strong, with healthy profit ambitions, in order to being able to invest in new valuable initiatives, s.a. “The Meaningful Marketing Model” and a lot more.

2) Benjamin Sekkai - Business Elements

benjamin sekkai_def


I started my career 20 years ago first in HR services then in media & advertising. I had the chance to work for great companies in this industry and developed my skills in bizz dev, management, technology, strategy and digital communication in Belgian and abroad.

I’m 44, I’ve known my spouse for half of my life. I’m half Algerian, half Czech/ Flemish, and my spouse is from Mauritius. We’re the proud parents of 2 fantastic boys (12 & 9)  and a dog named Loki. In my (rare) spare time I do sports, collect sneakers, geek with technology and meet new people.

I love Italian food, Italian wine and I hate urban bikers, people on Lime and on any other electric machine.


Marketing is changing every day. I had the opportunity to monitor this from inside as part of this industry since 15+ years. I’ve been in contact with international companies and smaller start-ups and I truly believe that one can learn from the other. BAM has a real key position and must now help all our industry to navigate in this ever changing world. I humbly think that being part of the change does not happen on the sideline but on the field. That’s why I want to give my support to this team and this industry.

3) Jean Cornet - Deloitte

JCornet high res Deloitte_klein


Senior Director, Deloitte 2016 – current
Managing Director, STIMA, 2014 – 2016
Managing Consultant, The House of Marketing, 2011 – 2014
Managing Director, BrandDecode, 2010-2011
Marketing & Innovation Director, Alpro, 2004 – 2009
Marketing & Development Director, Unilever Maghreb, 1999 – 2004
BAM Board member, 2017 – current
President of STIMA Marketer of the Year, 2015 – 2019
President of STIMA Congress, 2014 – 2018
STIMA Marketer of the Year, 2006
Guest lecturer, Université de Namur, 2016 – current


What the world will look like in the months and years to come is at this moment anyone’s guess. Back to normal after a heavy storm and a bit of licking our wounds? Or with deep societal changes that are there to stay?

One thing is sure: BAM “raison d’être”, i.e. “Help to define the future of marketing in Belgium to be about meaningful marketing” and “Help to install marketing at the strategic heart of every company in Belgium” will be even more relevant than before the Covid-19 outbreak.

By being a BAM Board member I want to bring my contribution to fulfilling this purpose.

4) Grégoire Van Cutsem - Touring

gregoire van cutsem


Senior Executive experimented in marketing and Sales (B2C and B2B) with strong financial background;
international experience (Vodafone);
General Management achievement; vision, strategy, short term objective achievement; change management and organization builder.
Belgian Marketer of the year 2014 (STIMA –TREND).

2013 - 2019      STIMA congress Participation
2014                 Belgian Marketer of the Year (STIMA-TREND)
2016-19            MOTY Jury member
2019                 BAM Congres Co Present

Touring Belgium / Sales & Marketing Director
Lampiris SA / Residental & SME Market Director
Belgacom / Vice president products & Solution Enterprise 
Proximus / Head of marketing Business Segment
Price Waterhouse / Senio Auditor


For several years now, I have been in contact with STIMA first and then BAM.

At first as a congress participant and then as Marketer of the Year 2014 and last year as congress co-president with the aim of revamping the congress and incorporating the meaningful marketing model into congress reality.

It is because I feel 100% in line with the approach, vision and mission of BAM that I think I can bring added value to the board of directors by always putting actions and vision in relation with the daily experience of companies and their marketing teams.

5) Liesbeth Nizet - Digipolitans



2019 - now : Chief Projects at Digipolitans (Digital transformation of big companies boosted by marketing)

2011 - 2019 : (Digital) Marketing Manager at Mediahuis

2007 - 2011 : Web content manager at Vanden Borre

2005 - 2007:  Marketing and communication coordinator at Iveco


I believe in the power of marketing to prepare companies for tomorrow, to make a digital transformation or making impact in ’the new normal’ happen, in any industry. Because marketing focuses on the consumer: by detecting his needs, by connecting and building relationships with him and finally convert him. This focus combined with enablers like data and technology makes the role of marketing, and all the marketeers, ‘incontournable’.

Therefore, I believe in a strong community like BAM to build bridges: between the marketing of today and the marketing of tomorrow, connecting the dots between the different industries and the different marketing expertises, from storytelling to AI-driven marketing. A pioneering role in the Belgian business community.

6) Hanan Challouki - Allyens



2015 - present: Managing partner & founder at Allyens
2015 -2020: Founder of the online platform Mvslim
2014 - 2015: Communications coordinator at mmMechelen Feest
2013 - 2015: Member of the General Assembly at Kif Kif
Graduated in 2015 - Master in Strategic Communications at the University of Antwerp (graduated
with high honors)
Forbes 30-under-30 in the category Media & Marketing (2018)
50 Flemish of the Future according to De Tijd (2019)
Diwan Award for Enterprise of the Year (2016)


The Belgian Association of Marketing is an important source of knowledge for marketeers across the country. I believe that with my expertise on diversity and inclusive communication, I can be an added value to the board of directors. The advertising industry in Belgium is not very diverse and it doesn’t match or represent our current society at all. I would love to add my knowledge and my experiences to BAM and bring something new to the table. I hope my presence in the board of directors can create new perspectives and a lasting impact on the diversity in our industry.

7) Chenling Zhang - LIT Consulting



Driven by curiosity and inspired by all things media. Love beautiful brands and smart advertising. Always focused on positivism.

As of 2018: freelance media marketeer @ LIT Consulting, for Dentsu, Mortierbrigade, Sony Pictures Releasing, Walt Disney Company, Efteling, Studio100,…

2014 – 2018: Account Director @ Havas Media
2013 – 2014: Strategisch analist interactieve media @ SBS Belgium
2011 – 2013: Client manager @ Mindshare
2007 – 2011: Research manager @ MTV Networks Belgium / Viacom


“It's not always easy to convince someone a need exists, if they don't have that need themselves.” – C. Perez.

50% of the population and therefore consumers are women. Today, we are still under-represented in the social & economic field.
In order for BAM to better achieve its mission - "to put meaningful marketing at the heart of companies and in society as a whole" - it is crucial in my view that we promote the representation of women.How can we, as marketers, understand consumers if we ourselves are not an accurate reflection?

8) Kristof Schils - Bpost



Kristof Schils, born in 1987.

Since 2011 professionally active in (Digital) marketing in companies as StepStone, Colruyt Group and bpost. In my current role I’m heading the Digital Marketing department at bpost.

I’m father of two children: Pia (almost 5) and Lex (1.5) and together with my wife Caroline we live in the lovely city of Vilvoorde.

Loves: going out for dinner, doing fun activities with the kids, travelling.

Hates: people that say ‘we did it always like this, we’re not changing that’,  meetings that need to take 60 minutes because they were scheduled like that.


There is a big generation of new and young marketeers stepping up. I would be honored if I could represent that generation, so that also they can define how marketing will be shaped in Belgium in the coming years.

Spending most of my time in digital marketing, I believe I have a lot to contribute to help the BAM define meaningful marketing. There are a lot of opportunities for Belgium to move up the digital ladder.

Our society is constantly changing, but given the recent events it is the time to shape and present marketing so it can take also a vital role in our society. And improve our society for the better.

9) Maha Karim-Hosselet - MKKM | Social Media Experts



I’m 35, I’m married to Mathieu partner in life and partner in business. I’m Lebanese and lived half of my life in Belgium. My husband is 100% Belgian (50% Flemish – 50% Walloon) and we have 2 beautiful girls Lana & Leen (6&3). During my spare time, I love to run I did my first 20 km of Brussels in 2019 and accompany my daughters to hockey.

  • 2016 – present (4 years): Founder MKKM I Social Media Experts. Top 100 digital agencies & Top 5 social media agencies in Belgium
  • 2011- 2016 (5 years): Senior Content Editor – Digital Marketing - HAYS
  • 2009-2011(2 years): Communication – SOFIDEL
  • Graduated in 2008 in Communication, Information & Public Relation – European Communication School
  • Graduated in 2009 in Political Sciences - Emphasis on Europe's Politics & Societies- Sciences Po Paris

IAB Mixx Awards Jury 2019
Vice President Female Association of Marketing of BAM
Columnist Trends Tendance Numerik


Already active as Vice President of the Hub Female Association of Marketing, I would like to be more invested into the future of marketing in Belgium. I strongly believe and support the meaningful marketing project developed by BAM. I’m a young (35) founder woman living in Wallonia contributing to the Belgian economy (12 FTE). I was born in the Middle East; I grew up in France and felt in love with Belgium. I m a proud Belgian . My digital and social experience can contribute to the development of the association (example: awareness social media, community group “marketing Belgique”, etc.). The vision of BAM combined to my operational experience in digital marketing but also in FAM make me confident that together hand by hand we can achieve a long way together.

10) Burt Riské - Trends Business Information (Roularta Media Group)



  • Managing Director – Trends Business Information (Roularta Media Group).
  • Board member & Treasurer B.A.M.
  • President vzw Do-not-call-me (representing B.A.M.)
  • President of Volley Team Temse (in my spare time…)

For more than 35 years now (time flies…) I’m working in the field of marketing and data marketing in particular. As president of the Data Expert Hub (BDMA & BAM) I wanted to federate companies to achieve better results by sharing information and educating young professionals.

As a member and internal auditor of BIGnet and Febis (2 international professional associations for Business Information) I have a clear view on what happens abroad and how other countries cope with data marketing, GDPR, e-privacy and the latest evolutions in big data and artificial intelligence


Being one of the founding ‘fathers’ of B.A.M. I much appreciate and support the leadership role B.A.M. is playing in an ever changing world of marketing. An open community that inspires, connect, educates and regulates based on the expertise of Stichting Marketing, IAB and BDMA. I will strive to make B.A.M. a (financially) healthy and professional association so that we can further develop the many initiatives we are taking right now.

11) Koen Van Impe - &KOO



  • 1991 – Master in Applied Economics (KUL) & Master in Management (Vlekho)
  • 1992 - Product Manager EDAN Sytems (IBM Business partner Ghent)
  • 1995 - Product Marketeer Benelux RAM MOBILE DATA 
  • 1997 - Call Centre Manager OgilvyOne
  • 1999 - Account Director OgilvyOne
  • 2000 - Founder Cordaxis (merged later with i-Merge)
  • 2002 - Partner I-Merge (later Boondoggle)
  • 2006 - Managing Director OgilvyOne
  • 2008 - CEO Ogilvy Group Belgium
  • 2016 - Founder & Partner of &KOO creative platform for entrepreneurs (Cronos)
  • 2011 – BDMA board member 
  • 2017 - Co-Founder & President Belgium Association of Marketing


Sailing Instructor on sailing yachts


We have worked very hard the past three years to merge the former three associations into one large and open community of marketing professionals. Our goal was to create an association that unites all marketeers with a common vision on the future of our profession. BAM’s vision on meaningful marketing (including our framework) was the result of the hard work of many friends of BAM together with the Exco and the board of directors. We have created an healthy association with a clear vision, a role to play in the BE market and with respect from the other marketing associations including VBO-FEB and the Belgium government representatives. Our activities are successful and full of inspiration and our trainings are qualitative and meaningful! 

But this is only the start. We have to accelerate, bring BAM to the next level and continue to convince all marketing professionals to make their marketing practices more meaningful. I would like to continue for another 3 years what we have started. Together with our colleagues in the board, the exco and the many friends of BAM we have to bring our framework into practice. The next three years will be crucial in convincing all our members that BAM is there to help them, guide them and inspire them in their daily jobs. Our value proposition towards members must become more concrete and all of our inspiring activities and lobby work should build on the same purpose of our association: make our marketing practice more meaningful.

I contributed myself hard to build this vision and I feel as my job is not finished yet. I believe that BAM board members should have an active role in the association to deliver upon our mission. We need to value the many friends of BAM who are the backbone of this association and work closely with them. At the same time, our board should be on top of our fast changing industry to continuously adapt our strategy for the future. And finally, BAM is at the heart of the marketing eco-system in Belgium. This requires empathy and lots of positive energy to stimulate collaboration between all relevant associations, key players, large corporations and the political field to make our profession more meaningful. Our board must be active on all these domains to support the daily team of Patrick and the large BAM community of members and all marketing professionals.

12) Dominique Vercraeye - Chosen Group



  • Co-founder Chosen Group , 09/2019 to Current   See
  • Management Consultant, 03/2019 to Current
  • Insights For Action – Londerzeel, België
  • Starting up a new collective of experts offering companies and organizations innovation and transformation trails for creating new customer centric value propositions
  • President of the Steering Committee of the Belgian Marketing Awards , 12/2019 to Current
  • Member of the steering group Kom op tegen Kanker ( NGO ) , 9/2019 to Current
  • CEO , 2009 to 02/2019
  • KANTAR BELGIUM – Brussels, BELGIUM ( previously : Sobemap Marketing, TN Sofres, TNS Media, …) The Belgian TNS company was acquired by WPP/Kantar. Managing the company i.e. fueling and nurturing a team of consultants and operations for growing the business
  • CEO of Sobemap Marketing , Dimarso & N.I.D. , 1995 - 2008
    Dimarso and N.I.D. joined Sofres, a French group of marketing research agencies.  In 1998, the group was acquired by TN Global plc.
  • Founding the National Institute of Data Collection ( N.I.D. n.v.) 03/1992
  • Management Buy out Dimarso n.v. 01/1991
  • Research -Project Leader Dimarso : 11/1987 to 12/1990
    Conducting several market research projects on behalf of public organizations, FMCG companies and Service companies in Telco, banking & Insurance.
  • Research Assistant at the Centre for Social Policies ( Prof. H. Deleeck) , 02/1987 – 11/87
    Leading a survey to measure the effectiveness of social policy on poverty


Since the start of my career I have been involved in many professional organizations such as :

  • Febelmar : I have been leading this organisations for more than 10 years as a President
  • Effie Jury : I have been a member of the Jury for more than 20 years
  • Stima : Since my nomination as Master Marketer ( 2011) I was member of the Steering Group Master Marketers , led by Georges Van Nevel

Since I stepped down as CEO of Kantar Belgium ( 2/2019 ) I have been supportive to the development of BAM :

  • Co-Author of the Meaningful marketing Framework
  • Revising the mission of BAM
  • Setting up the Belgian Marketing Awards in collaboration with UMA, ACC, CUBE, BMMA, VBO/FEB.
  • Preparing the foundation of the Institute for Meaningful Marketing ( to be launched in Q4 2020 )

My motivation is driven by 2 considerations :

  1. The marketing practice needs to be re-engineered into a practice with a more significant impact on the customer centric transformation and innovation of companies and organizations.
  2. BAM can play a key role in this process by creating a strong , open community of professionals who share the same ambition i.e. to proof that business success is linked to a meaningful strategy and execution.






Qui peut participer ?

Tous les membres, en ordre de cotisation, peuvent poser leur candidature à concurrence d’une candidature par membre, « corporate » ou « solo ».

Toutes les candidatures seront publiées sur le site de BAM qui communiquera régulièrement la liste des candidats. L’élection aura lieu lors de l’Assemblée Générale le 3 septembre prochain à 17h. La date limite de dépôt est fixée au 6 août 2020.

Fonctionnement et responsabilité

Le Conseil d’administration est constitué de 12 membres, élus pour un mandat de 3 ans, renouvelable une fois.

Le Conseil se réunit généralement six fois par an pour des réunions de 2 à 3 heures maximum. Les réunions ont lieu soit au siège de l’association (c/o Roularta, Zellik) soit dans les locaux d’un des administrateurs.

Outre la responsabilité et contrôle administratif et financier de l’association, le Conseil a surtout pour mission de définir la stratégie long terme de l’association, ses axes de développement, ses ambitions. Un comité exécutif composé du ou de la Président(e) du Conseil, du ou de la Trésorier(e) et du ou de la Vice-Président(e) veille avec le Directeur et le Secrétaire Général au suivi fonctionnel de l’association.


Les statuts de l’association ne prévoient aucun quota sous aucune forme. Cependant, en 2019, le Conseil d’administration s’est prononcé pour un objectif de parité en son sein. Parité de genre, de langue mais aussi de métier. L’objectif étant de constituer un conseil le plus représentatif possible des différentes sensibilités.


Lors de l’AG, chaque membre présent ou représenté pourra participer au vote, à concurrence d’une voix par membre, « corporate » ou « solo ». Les 12 candidats qui auront recueillis le plus de voix sont élus administrateurs.

Dans la foulée, ces 12 administrateurs élisent le ou la Président(e) du Conseil, le ou la Trésorier(e) et le ou la Vice-Président(e).

Consultez ici les status de BAM

Je présente ma candidature