Search as we know it is undergoing a radical transformation. What was once a straightforward interaction with a search engine is now a complex, multi-platform journey, increasingly driven by artificial intelligence and the rise of retail media networks.

This edition of the IAB Afterwork dives into how conversational AI and platform-driven discovery are reshaping the way consumers find and interact with brands. In a world where people can search using natural language, where AI tools pre-emptively surface relevant products, and where retailers themselves become search engines — how can brands, agencies, and media adapt?

We’ll explore questions like:

• How is AI redefining product discovery and consumer intent?
• What does the rise of retail media mean for traditional search strategies?
• Are we ready for SEO beyond Google – one that includes AI-powered engines like ChatGPT, Perplexity, and Claude?

Through inspiring keynotes and expert panels, you’ll gain a clear understanding of how these shifts are impacting our ecosystem — from content strategies to performance marketing, from platform partnerships to data integration.