Rethinking insights fundamentals

Do you have what it takes to tackle the next (r)evolutions

Grâce à nos Marketing Cafés, les membres de BAM bénéficient d'un lieu de rencontre régulier pour mieux se connaître, toujours couplé à une courte session d'information sur un sujet d'actualité.

CUBE et BAM organisent conjointement un Marketing Café le 11 mai prochain afin de rassembler ses deux communautés.

Programme

17h00 - 17h30: Bienvenue

17h30 - 18h30: Keynote speaker

17h30: Jeroen Sabbe, Product Owner - Business Insights at Telenet

About:

Why Research & Insights and Data & Analytics became one at Telenet

Research & Insights is at its best when combining outside-in market research and inside-out company data analysis. Using several real-life examples, we’ll explore why giving Research & Insights a home together with Data & Analytics works well for Telenet, how it fits with a data product strategy, and what the benefits and pitfalls are of this approach.

Bio:

Jeroen leads Research & Insights at Telenet Group, steering teams of market researchers and insights & reporting analysts within Telenet’s Data Acceleration Tribe. Before joining Telenet, Jeroen lived in London (UK) where he was Director of Advanced Analytics and Director of Strategy at National Citizen Service and completed the On Purpose programme. Jeroen started his career as a management consultant at Bain & Company, working across a wide range of industries in Belgium and Australia. He holds a Ph.D. in Economics from KU Leuven.

18h00: Niels Schillewaert, PhD,  co-founder and Managing Partner at Human8

About:

Being human and customer centric positively impacts business performance. But what does it mean for the insight function? What strategies, structures, tools and human aspects are needed to accelerate the path towards human and customer centricity? Together with the WFA (World Federation of Advertisers), Human8 investigated the best way to run the insights function to drive maximum business impact.

Bio:
Niels Schillewaert, PhD, is co-founder and Managing Partner at Human8 – one of the world’s leading edge strategic consumer insights agencies (www.wearehuman8.com). Niels combined entrepreneurship and commercial research with academic research throughout his career. He has a strong academic background as a Professor of Marketing (2000-2012) and an Adjunct Professor (2019 – Present) at the Vlerick Business School. He obtained a PhD in Applied Economic Sciences from Ghent University and was an award winning ISBM Research Fellow at Penn State University (U.S.A.). His research was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Survey Research Methods. Niels is a frequent speaker at international conferences and has guest lectured at several academic institutions e.g. Columbia, NYU, UGA, IE. He is the Former President of ESOMAR – the association of the global insights community (www.esomar.org).

18h30 - 19h30: Networking

Orateurs

	Jeroen Sabbé, Product Owner - Business Insights at Telenet
	Niels Schillewaert, PhD,  co-founder and Managing Partner at Human8

Tarifs

BAM & CUBE Membres: Gratuit

BAM & CUBE Non-Membres: € 49 HTVA.

Annulation

L'annulation est possible jusqu'à une semaine avant l'événement ; après cela, nous accueillerons volontiers un collègue à votre place.

En cas de non-présentation sans annulation, des frais de 25 € hors TVA vous seront facturés.