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Marketing Café #2 - Rethinking insights fundamentals

Rethinking insights fundamentals

Do you have what it takes to tackle the next (r)evolutions


Met onze Marketing Cafés genieten de BAM leden van een regelmatige ontmoetingsplaats om elkaar beter te leren kennen, steeds gekoppeld aan een korte keynote sessie van een trending topic.

Op 11 mei organiseren CUBE en BAM samen een Marketing Café om zowel de CUBE als BAM community samen te verwelkomen! 


17u00 - 17u30: Networking

17u30 - 18u30: Keynote speakers

17u30: Niels Schillewaert, PhD,  co-founder and Managing Partner at Human8


Being human and customer centric positively impacts business performance. But what does it mean for the insight function? What strategies, structures, tools and human aspects are needed to accelerate the path towards human and customer centricity? Together with the WFA (World Federation of Advertisers), Human8 investigated the best way to run the insights function to drive maximum business impact.

Niels Schillewaert, PhD, is co-founder and Managing Partner at Human8 – one of the world’s leading edge strategic consumer insights agencies (www.wearehuman8.com). Niels combined entrepreneurship and commercial research with academic research throughout his career. He has a strong academic background as a Professor of Marketing (2000-2012) and an Adjunct Professor (2019 – Present) at the Vlerick Business School. He obtained a PhD in Applied Economic Sciences from Ghent University and was an award winning ISBM Research Fellow at Penn State University (U.S.A.). His research was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Survey Research Methods. Niels is a frequent speaker at international conferences and has guest lectured at several academic institutions e.g. Columbia, NYU, UGA, IE. He is the Former President of ESOMAR – the association of the global insights community (www.esomar.org).

18u00: Jeroen Sabbe, Product owner - Business Insights at Telenet


Why Research & Insights and Data & Analytics became one at Telenet

Research & Insights is at its best when combining outside-in market research and inside-out company data analysis. Using several real-life examples, we’ll explore why giving Research & Insights a home together with Data & Analytics works well for Telenet, how it fits with a data product strategy, and what the benefits and pitfalls are of this approach.


Jeroen leads Research & Insights at Telenet Group, steering teams of market researchers and insights & reporting analysts within Telenet’s Data Acceleration Tribe. Before joining Telenet, Jeroen lived in London (UK) where he was Director of Advanced Analytics and Director of Strategy at National Citizen Service and completed the On Purpose programme. Jeroen started his career as a management consultant at Bain & Company, working across a wide range of industries in Belgium and Australia. He holds a Ph.D. in Economics from KU Leuven.

18u30 - 19u30: Networking


jeroen_sabbe.2e16d0ba.fill-228x228  Jeroen Sabbé, Product Owner - Business Insights at Telenet 
Niels Schillewaert .jpg Niels Schillewaert, PhD,  co-founder and Managing Partner at Human8


BAM & CUBE leden: Gratis

BAM & CUBE niet-leden / Friends of BAM: € 49 excl. BTW


Annuleren is mogelijk tot 1 week voor het event; nadien verwelkomen we wel graag een collega in uw plaats.
Bij niet aanwezigheid zonder annulatie, zal een vergoeding van € 25 excl. BTW aangerekend worden.

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