VP Marketing - Actito
When I came into the professional world I knew Aida, Spin, Swot, Kotler, and Jerry Maguire. That was my sales and marketing background.
Today I'm VP marketing of a Marketing Activation Platform for brands willing to leverage data (first-party). Because Data is something you earn and Brands must Activate to build relationships and grow in win-win model.
Curious by nature, always eager to learn, I have worked in sales, customer support, customer management, and product development. It is these experiences that make me who I am and especially the people around me.
This was only possible with the support of a woman and an 11-year-old boy who reminds me of the balance between work and home.
Founder - MartechTribe
“My goal is to make our business lives better. With every business becoming increasingly digital, we need to humanize marketing technology for both end customer and software users. My changing roles over the last years as marketer, developer, project manager, consultant, Voce President R&D, researcher and author, support me to help corporate companies. Through marketing technology audits and software selections I help companies to get the most out of their software solutions.”