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Webinar Week - Day 5: Market Research

"Innovate to Elevate: The Ultimate Webinar for Marketing Visionaries" is an online event that highlights the importance of innovation in marketing and aims to inspire industry professionals to rethink their approach to reach new heights of success. These webinars will highlight the importance of innovation in marketing to drive sustainable and meaningful business growth and success. During one week, we will focus every day on a topic.

Webinar Week (2)

Obtenez des insights prémiums : Rejoignez-nous dès aujourd'hui !

Prêt à approfondir le contenu exclusif et à obtenir un accès illimité aux dernières nouvelles de l'industrie ? Nos réflexions et nos articles ne sont accessibles qu'aux membres Corporate  ou SOLO.

En rejoignant notre communauté, vous soutenez non seulement la création continue d'un contenu de haute qualité, mais vous ouvrez également la porte à une mine de connaissances, d'opportunités de networking et d'avantages spéciaux.

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12:00 - 12:45: Inside the Gen Z parental mind with Philips

In this myth-busting case study that demonstrates the power of blending perspectives to provide deeper understanding and actionable strategies, we’ll explore the custom-crafted empathy experience that allowed stakeholders at Philips to connect with Gen Z parents and understand how this next generation are redefining parenthood.

Key Learnings:

  1. How to get closer to your brand audiences
  2. How to create empathy experiences
  3. How to increase ROI from insights

Speaker:

Angie Deceuninck_Human8 Card

Angie Deceuninck

Partner @ Human8

Discover the webinar below.

12:45 - 13:30: Just Do It Right: Navigating AI Ethics in Marketing.

Join us for the "Just Do It Right: Navigating AI Ethics in Marketing" webinar, a transformative session where we explore the frontier of ethical AI and its profound impact on marketing.

Dive into how maintaining control, ensuring transparency, and fostering inclusivity can not only protect but also empower your brand and consumer relationships.

Learn to navigate the complexities of AI with integrity and discover strategies to implement an ethical framework that aligns with your brand’s values.

This session is a must for marketing professionals eager to lead in the AI revolution responsibly!

Key Learnings:

  1. Understanding Ethical Implications: Grasp some essential ethical considerations that AI introduces into the marketing landscape.
  2. Frameworks for Ethical Decision-Making: Learn to apply an ethical framework to guide AI deployment in marketing campaigns.
  3. Balancing Innovation with Integrity: How to innovate responsibly, ensuring AI solutions are both cutting-edge and ethically sound.
  4. Building Consumer Trust: Techniques for leveraging transparency and fairness to build and maintain consumer trust.
  5. Future-Proofing Your Marketing Strategy: Some insights into future (self) regulatory trends and how to prepare your marketing strategies to adapt and thrive.

Speaker:

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Karine Ysebrant

Senior Consultant in Management, Marketing, Media & AI

Member of Think Tank Ethics

Discover the webinar below.