Webinar Week - Day 5: Market Research
"Innovate to Elevate: The Ultimate Webinar for Marketing Visionaries" is an online event that highlights the importance of innovation in marketing and aims to inspire industry professionals to rethink their approach to reach new heights of success. These webinars will highlight the importance of innovation in marketing to drive sustainable and meaningful business growth and success. During one week, we will focus every day on a topic.
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12:00 - 12:45: Inside the Gen Z parental mind with Philips
In this myth-busting case study that demonstrates the power of blending perspectives to provide deeper understanding and actionable strategies, we’ll explore the custom-crafted empathy experience that allowed stakeholders at Philips to connect with Gen Z parents and understand how this next generation are redefining parenthood.
Key Learnings:
- How to get closer to your brand audiences
- How to create empathy experiences
- How to increase ROI from insights
Speaker:
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Angie Deceuninck
Partner @ Human8
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Discover the webinar below.