Laat ons af en toe eens tijd nemen om het te hebben over een van de meest besproken onderwerpen in de marketingwereld, die ook wel de meest effectieve is eigenlijk. Natuurlijk gaat het over DATA! De nieuw samengestelde Expert Hub Data wil dit topic graag laten leven via een nieuw concept genaamd DATA LOUNGE.
Het principe is om voor elke editie de locatie, het moment en de sprekers te laten variëren. Met natuurlijk de bedoeling om marketing experts samen te brengen onder peers om hun mening en best practices rond data-driven marketing te kunnen delen.
-> Heb je zin om mee op data avontuur te gaan ? Schrijf je dan nu snel in! Een unieke kans om een inspirerend sausje toe te voegen aan je lunch!
Programma :
- 12h00 : ontvangst
- 12h15 – 12h30: Inleiding door de nieuwe voorzitter Filip Champagne & coach Burt Riské
- 12h30 – 13h00: Privacy Aware Marketing by Tom Haegemans
These days, data is becoming the front line of sales and marketing. But, let’s not forget that data are facts about humans and that those humans are tired of companies abusing their personal information. You wouldn’t like to have your data breached and neither does your customer. This has created an environment where privacy-aware organisations are rewarded for their reputation as trusted gatekeepers.
This presentation will provide some general insights on privacy aware marketing.
- 13h00 – 13h45: Broodjeslunch en discussie
- 13h45 – 14h15: Targeted advertising in a broadcast medium by Quinten Galle
Addressable television (ATV) is a service that offers advertisers new ways to reach their audiences on tv. It combines the strengths of a broadcast medium with the granularity of digital buying and is developed to cater to the continuous shift towards digital video platforms. Serving more relevant ads to specific households ultimately make addressable tv campaigns more efficient than traditional tv advertisement.
- 14h15: Koffie en afsluitende discussie
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Sprekers
Tom Haegemans - Data Quality Researcher & Entrepreneur, Digita
Tom Haegemans co-founded Digita and is adjunct professor at KU Leuven. At Digita, he is responsible for research and development and at KU Leuven he teaches about management information systems. He holds a PhD in Business Economics, a Master’s degree in Information Management and a Bachelor’s degree in IT. His research about data quality is published in well-respected scientific journals. Before co-founding Digita, Tom was a Researcher at KU Leuven and a Visiting Researcher at the University of Cambridge.
Quinten Galle - Business Development, Proximus Smart Advertising Solution
Quinten Galle has always been fascinated to see how technological evolutions affect the way we consume media, and more specifically how we watch television. While working in media agencies in previous jobs, he has witnessed a tremendous shift from classic buying mechanics towards programmatic. Quinten has joined the Proximus group two years ago, where he is working on the launch of addressable television. His role is, amongst other, to maintain the commercial relationship with the broadcasters regarding the development and technical implementation of ATV.