Que diriez-vous de vous laisser inspirer, le temps d’un instant, sur l’une des thématiques les plus discutées, mais aussi des plus efficaces, de l’univers marketing ? Nous voulons bien entendu parler des données !
C’est la mission que s’est donnée le Data Hub de la BAM - fraîchement reconstitué sous une nouvelle présidence - en organisant pour vous les « Data Lounge » !
Le principe ? Un lieu, un moment et des orateurs… le tout variant à chaque édition ! Et bien entendu, des spécialistes du marketing tous réunis dans le but de partager entre confrères leur opinion et leurs meilleurs pratiques en matière de data-driven marketing.
-> Envie de tenter l’aventure ? Inscrivez-vous sans plus attendre à cette première édition du Data Lounge ! Et profiter de cette opportunité unique et gratuite de rendre votre lunch plus inspirant !
Au programme :
- 12h00 : accueil
- 12h15 – 12h30: Introduction par Filip Champagne & Burt Riské
- 12h30 – 13h00: Privacy Aware Marketing by Tom Haegemans
These days, data is becoming the front line of sales and marketing. But, let’s not forget that data are facts about humans and that those humans are tired of companies abusing their personal information. You wouldn’t like to have your data breached and neither does your customer. This has created an environment where privacy-aware organisations are rewarded for their reputation as trusted gatekeepers.
This presentation will provide some general insights on privacy aware marketing.
- 13h00 – 13h45: Des sandwichs et du temps pour discuter
- 13h45 – 14h15: Targeted advertising in a broadcast medium by Quinten Galle
Addressable television (ATV) is a service that offers advertisers new ways to reach their audiences on tv. It combines the strengths of a broadcast medium with the granularity of digital buying and is developed to cater to the continuous shift towards digital video platforms. Serving more relevant ads to specific households ultimately make addressable tv campaigns more efficient than traditional tv advertisement.
- 14h15: Du café et du temps pour discuter
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Orateurs
Tom Haegemans - Data Quality Researcher & Entrepreneur, Digita
Tom Haegemans co-founded Digita and is adjunct professor at KU Leuven. At Digita, he is responsible for research and development and at KU Leuven he teaches about management information systems. He holds a PhD in Business Economics, a Master’s degree in Information Management and a Bachelor’s degree in IT. His research about data quality is published in well-respected scientific journals. Before co-founding Digita, Tom was a Researcher at KU Leuven and a Visiting Researcher at the University of Cambridge.
Quinten Galle - Business Development, Proximus Smart Advertising Solutions
Quinten Galle has always been fascinated to see how technological evolutions affect the way we consume media, and more specifically how we watch television. While working in media agencies in previous jobs, he has witnessed a tremendous shift from classic buying mechanics towards programmatic. Quinten has joined the Proximus group two years ago, where he is working on the launch of addressable television. His role is, amongst other, to maintain the commercial relationship with the broadcasters regarding the development and technical implementation of ATV.