# 1 session
Basic principles, concrete tips around strategy, execution and adjustment.
Programme
This session delves deeper into everything around social media. Starting with figures on the main evolutions and some basic principles of social media, and then going into more detail with very concrete tips on strategy, execution and adjustment.
- What are the basics: how does the algorithm work, organic is dead,...?
- What should be in a social media plan (kpi's) and a social media policy.
- Community management: how to deal with a crisis or troublesome customers.
- A selection of the best tools.
- 10 characteristics of a strong post.
- How to build followers.Social payment systems.
- How influencers make money through social media.