# 1 session

How to set up KPIs and the metrics with Google analytics.

Programme

In this session, you will learn how to use Google analytics to set KPIs and evaluate a campaign.

• Overview of Google Analytics 4 (GA4) reports: interpreting the different metrics
• Setting up and installing a new GA4 account
• Tracking the right conversions and events with a tagging plan and Google Tag Manager
• Creating and sending segments to Google AdsAttribution and multi-channel analytics
• GA4: what are the benefits and how to get started?

You wish to further deepen your competences?

This session is part of the training Digital Marketing.