Training: CARE brand strategy & purpose

Dates: 4 & 18 June 2024

Timing: 09:30 AM - 05:00 PM

Location: Media Arena, Zone1 Research Park 30 - 1731 Assse


BAM Members: € 950 excl. VAT

BAM Non-Members / Friend of BAM: € 1200 excl. VAT

The world is changing at a fast pace, as marketer you are often the first to notice this within your organization.
Place new consumer demands on the agenda by learning how to create a Purpose that matters and get taught how to make a Brand Strategy to become not only the best IN the world, but also best FOR the world.


  • A 2-day training by BAM & Isabel Verstraete, founder of the CARE Principles.
  • Learn how the CARE Strategy Model helps you to make an impactful Brand Strategy with a clear Purpose.
  • Learn how to implement your impactful Brand Strategy based on the 4 enablers in CARE: Collaboration – Agility – Reliability – Empathy.


  • 62% of global consumers trust brands to positively change the world. Their belief in business for good is higher than in NGOs (59%) or governments and media (both 50%).
  • 63% of global consumers buy or advocate brands based on beliefs and values.
  • Marketing is no longer just a tool for promoting your products and services but is simultaneously helping to deliver social & ecological impact.


  • Day 1. Crafting a Purpose-driven Brand Strategy (I)

    Learn the art of creating a compelling Purpose that matters in the ever-evolving market landscape.In the dynamic world of marketing, where consumer preferences are constantly shifting, crafting a purpose-driven brand strategy is no longer a luxury—it's a necessity for staying relevant and impactful. In this training, you will delve into the art of creating a compelling purpose that truly matters in the ever-evolving market landscape.

    What will you learn:

    1. The power of Purpose: uncover the profound impact a well-defined purpose can have on your brand. Learn how a purpose-driven approach goes beyond profit, resonating with consumers on a deeper, emotional level.
    2. Connecting with Consumers: Understand the psychology behind consumer behavior and discover how a purpose-driven strategy forms authentic connections. Explore case studies of brands that have successfully leveraged purpose to build loyalty and trust.
    3. Differentiation from Competitors: Discover how a purpose-driven approach sets your brand apart from the competition. Learn to carve out a unique identity that resonates with your target audience, making your brand memorable and distinctive.
    4. Navigating market shifts: Gain practical insights into adapting your brand strategy to the fast-paced changes in the market. Learn to identify emerging trends, respond swiftly, and position your brand as a leader in the evolving landscape.
    5. Long-term Sustainability: Explore the long-term benefits of a purpose-driven brand strategy. Understand how aligning your brand with a meaningful purpose not only drives short-term success but also establishes a foundation for sustained growth and positive impact.
  • Day 2. Crafting a Purpose-driven Brand Strategy (II)

    Unlock your brand’s potential by mastering the 4 enablers in CARE. Learn how to apply the 4 enablers in CARE: Collaboration – Agility – Reliability – Empathy to implement your impactful and sustainable Brand Strategy.

    What will you learn:

    1. Collaboration: Learn the art of collaboration and how it can amplify the effectiveness of your brand strategy. Discover strategies to foster meaningful partnerships both within your organization, with clients and with aligned stakeholders.
    2. Agility: In the fast-paced world of marketing, agility is key. Explore techniques to make your brand strategy agile, enabling you to adapt swiftly to changing market dynamics and consumer preferences.
    3. Reliability: Building trust is fundamental to a successful brand, but in an era of fake or controversial news, we need to build reliable brands with new techniques.
    4. Empathy: Connect with your consumers on a deeper level by incorporating empathy into your brand strategy. Understand how understanding and relating to your consumers' needs can create lasting emotional connections, brand engagement and brand preference.

Prepare yourself and don’t miss this training!

  1. Practical implementation and inspiration from game-changers brands who prove that becoming the best IN and FOR the world is a successful road towards a more caring and sustainable future.
  2. Future-proof your knowledge: The 4 enablers in CARE provide a roadmap for future-proofing your brand. Learn how to make your brand strategy resilient, ensuring it not only survives but thrives in an ever-changing market.
  3. Sustainability: Discover how these enablers contribute to the sustainability of your brand. Learn to create a lasting impact that goes beyond short-term gains, establishing your brand as a beacon of reliability and empathy.



Do you want detailed information about the trainings and which of them best suit your profile?

Nathalie Prieto

Contact Nathalie Prieto, Head of activities & sponsoring

+32 472 10 20 85 -