IAB MIXX Awards

The « Marketing and Interactive Excellence Awards » are a recognition for the best digital cases of the year.

IAB MIXX zonder datum

 

4 jury's will evaluate in 4 main domains: Digital communication, Digital Platforms, Mark Ad-Tech tools and Media.

On top of these categories, the jury presidents reward 3 Special Awards: Most promising digital agency of the year, digital agency of the year and digital advertiser of the year.

The IAB Mixx Awards is an international initiative organized in Belgium by the Belgian Association Of Marketing and Best of Publishing.

 

Winners IAB MIXX Awards 2020

Media - Best Media Engagement Campaign

Award Agency Advertiser Name of the Case Case Video
GOLD Wunderman Thompson  Telenet Telenet Go https://youtu.be/juzYcXHgffQ
SILVER Wunderman Thompson Mediamarkt Ad Without the Break https://www.youtube.com/watch?v=Vhc0cWbv8Ac
BRONZE Ogilvy Social Lab Carrefour The Affordable Banana https://vimeo.com/466166959/be2431264b

Media - Best Use of Marketing Technology

Award Agency Advertiser Name of the Case Case Video
SILVER Semetis Scarlet Scarlet pioneering with Dynamic Audio Personalization https://www.youtube.com/watch?v=SP16FPeqImE&feature=youtu.be
BRONZE

MediaCom

JC Decaux  Ghost of Tsushima https://www.youtube.com/watch?v=oeg1y8ebSdw&feature=youtu.be
SPECIAL AWARD

AdSomeNoise

Exterioo Exterioo Cookie-less case https://www.youtube.com/watch?v=DJqHpnEyhAM&t=4s

Media - Best Influencer Campaign

Award Agency Advertiser Name of the Case Case Video
GOLD OONA Kruidvat Udäv Krit - launch Kruidvat make-up https://vimeo.com/466181708
SILVER

Mutant

Unicef #TheRealChallenge - Unicef https://youtu.be/CJbFu05CwUA
BRONZE

FamousGrey

Campari Campari Coasters https://player.vimeo.com/external/407569513.hd.mp4?s=c17c14bae45e8a3fda4f6fcef87891979f55d20b&profile_id=175

Digital Communication - Best Campaign - Corona

Award Agency Advertiser Name of the Case Case Video
GOLD Kunstmaan Accenture Corona Direct Corona puts a strike through its logo. https://youtu.be/zkP1tDjnR3Y
GOLD

BBDO

Jupiler Jupiler - Postphone Your Birthday https://youtu.be/IYsgPun86nI
SILVER

Mutant

Eén  One for all https://vimeo.com/466596599
BRONZE

Mortierbrigade

Dreamland Social Summer https://vimeo.com/466222259

Digital Communication - Best Campaign - Charity

Award Agency Advertiser Name of the Case Case Video
GOLD Mutant Unicef  #TheRealChallenge - Unicef https://youtu.be/CJbFu05CwUA
SILVER

Wunderman Thompson

Child Focus Child Porn Reenactement https://www.youtube.com/watch?v=HHCN52GbWxo
BRONZE

Kunstmaan

AOMDA Foundation Uncancel Memorial Day https://youtu.be/tbssywj7pEc
BRONZE

Emakina

Wide Agency #ClapAndAct: Converting gratitude into donations for our academic hospitals https://vimeo.com/466116803/40eea87388

Digital Communication - Best Campaign - Commercial

Award Agency Advertiser Name of the Case Case Video
GOLD Mortierbrigade STIB MIVB Unfindable Street https://vimeo.com/466222829
SILVER

Wunderman Thompson

Telenet Telenet Phub'd! https://youtu.be/Nsl0cwCjvRQ
SILVER

Ogilvy Social Lab

IKEA Belgium IKEA PETUNES https://vimeo.com/466143237/1841036798
BRONZE

Wunderman Thompson

Mediamarkt  Ad without the Break https://www.youtube.com/watch?v=Vhc0cWbv8Ac
BRONZE

OONA

Kruidvat Udäv Krit - launch Kruidvat make-up https://vimeo.com/466181708

Digital Marketing & Technology - Best Belgian Tool

Award Agency Advertiser Name of the Case Case Video
GOLD FEELIN Wavemaker FEELIN. Real People, Real Feelings, Real Insights https://youtu.be/rCE3TlVWy44
SILVER

Dropsolid

  Dropsolid Experience Cloud (DXP) https://youtu.be/C3cdcS7grKw
BRONZE

Semactic

  Semactic SEO software - Collaboration with Medi-Market https://www.youtube.com/watch?v=mCTU-UFfezU&feature=youtu.be

Digital Marketing & Technology - Best International Tool

Award Agency Advertiser Name of the Case Case Video
GOLD Dentsu    Dentsu Marketing Cloud https://www.youtube.com/watch?v=36F1YZTlrKE&feature=youtu.be

Digital Design & UX - Best User Experience 

Award Agency Advertiser Name of the Case Case Video
GOLD Wunderman Thompson  Telenet Telenet Phub'D https://youtu.be/Nsl0cwCjvRQ
SILVER Wunderman Thompson Telenet .Comdom https://youtu.be/97Tt-7Jalbk
BRONZE Wunderman Thompson Lunch Garden Lunch Buddies https://www.youtube.com/watch?v=CjJX_5mhrNA

Digital Design & UX - Best Visual Design

Award Agency Advertiser Name of the Case Case Video
GOLD Wunderman Thompson  Telenet .Comdom https://youtu.be/97Tt-7Jalbk
SILVER Wunderman Thompson Telenet Telenet Phub'd https://youtu.be/Nsl0cwCjvRQ
BRONZE FamousGrey Campari Campari Coasters  https://player.vimeo.com/external/407569513.hd.mp4?s=c17c14bae45e8a3fda4f6fcef87891979f55d20b&profile_id=175

Winners IAB MIXX Awards 2019

Media - Best Brand Engagement Campaign

Award Agency Advertiser Name of the Case Case Video
GOLD Happiness VOO Telecom VOO Buffer Rage https://www.youtube.com/watch?v=ziWrV7qLppU
SILVER Publicis Orange Belgium Orange Love Duo - Freedom of choice https://www.youtube.com/watch?v=dgFJhcd1V-c&feature=youtu.be
BRONZE Dentsu Aegis Network AB InBev Cubanisto x Tomorrowland Stay Undefined https://www.youtube.com/watch?v=7PLmVKQ5vdk&feature=youtu.be

Media - Best Consumer Engagement Campaign

Award Agency Advertiser Name of the Case Case Video
SILVER TBWA KBC KBC Vindr https://vimeo.com/363098486
BRONZE

PIVOTT

Magis & Amphion

JBC.Be Les vedettes de JBC.be https://youtu.be/K-al3cObVqY
BRONZE Lucy Agency Brightfish The Curiosity Click https://vimeo.com/300752950

Media - Best Influencer Campaign

Award Agency Advertiser Name of the Case Case Video
GOLD Mortierbrigade

Chance

The Legendary Tour https://vimeo.com/362753529/1ac9144978
SILVER

Happiness

VOO Telecom VOO Raging Banners https://www.youtube.com/watch?v=8IsBjJjGFcY
BRONZE FamousGrey Kom op tegen kanker Instaverliefd https://vimeo.com/362008813/462823a8d3

Digital Platform - Best Digital Platform

Award Agency Advertiser Name of the Case Case Video
Silver FamousGrey

Visit.brussels

Now.Brussels https://vimeo.com/famousbrussels/review/362829425/dd9090940d
SILVER

Happiness

OVK / PEVR Blindmeters https://youtu.be/cnlDCdhTGjE
BRONZE TBWA KBC KBC Vindr https://vimeo.com/363098486

Digital Communication - Best Commercial Campaign

Award Agency Advertiser Name of the Case Case Video
Silver LDV United

Beherman Motors - Mitsubishi

Built for belgian roads https://vimeo.com/362818575
SILVER

Lucy Agency

Ketnet Tik Tak 2.0 https://vimeo.com/362834624/f156ab29ad
BRONZE Lucy Agency Brightfish The Curiosity Click https://vimeo.com/300752950
BRONZE Happiness VOO telecom VOO Buffer Rage https://www.youtube.com/watch?v=ziWrV7qLppU

Digital Communication - Best Charity Campaign

Award Agency Advertiser Name of the Case Case Video
GOLD Happiness

OVK / PEVR

BlindMeters https://youtu.be/cnlDCdhTGjE
SILVER

FamousGrey

Kom op tegen kanker Vloggers VS sigaretten https://player.vimeo.com/external/360501336.hd.mp4?s=ec30de1dc7321464529d0826aa4d6e10ee044bc5&profile_id=175

MarTech - Best MarTech Tool

Award Agency Advertiser Name of the Case Case Video
GOLD Google

 

Display Video 360 https://www.youtube.com/watch?v=RlB_f6EG4r4
GOLD

Verbolia

  Verbolia - SEO-as-a-Service https://youtu.be/o4mq5AiAqN4
SILVER

INFLUO

  Influo - influencer marketing platform https://youtu.be/1Y2Tq5aGOno
BRONZE

Cumul.io

  How integrated dashboards improve the customer-agency relationship at Field & Concept https://www.youtube.com/watch?v=gMmhHA-Z6kk&t=

MarTech - Best use of MarTech Tool

Award Agency Advertiser Name of the Case Case Video
GOLD FamousGrey

Visit.Brussels

Now.Brussels https://vimeo.com/famousbrussels/review/362829425/dd9090940d
SILVER

AdSomeNoise

Carglass Carglass: pushing DCO beyond display https://vimeo.com/363014964/ed34e9d848
BRONZE

Space

Rebel AI First Passport to Belgium https://www.youtube.com/watch?v=1OAUUdAWIs0&feature=youtu.be
BRONZE

OgilvySocial.Lab

IKEA IKEA (HE)ART SCANNER https://vimeo.com/362790834/756aaddb59

Agency of the Year

Happiness

Advertiser of the Year

VOO Telecom

Most Promising Agency of the Year

Lucy Agency

Digital Sales Guy/Girl of the Year

Matthieu Py - Sellbranch

Digital Planner of the Year

Joris De Ryck - Blue449/Zenith Media

 

Winners IAB MIXX Awards 2018

Best Multi-Channel Campaign

Award Agency Advertiser Name of the Case Case Video
GOLD LDV United Special Olympics Dare to sponsor https://vimeo.com/292670926
SILVER Wunderman Antwerp Child Focus Innocent Child Porn https://youtu.be/rHYgDCtCTNM
SILVER TBWA Telenet Play Sports Never miss a second https://vimeo.com/290731716/7d1c61c4a2
BRONZE Air Brussels Stanley Black & Decker Black & Decker Low-Emission Zone https://youtu.be/YcKk5isVF7s

Best Single-Channel Campaign

Award Agency Advertiser Name of the Case Case Video
GOLD Mortierbrigade MIVB/STIB STIB/MIVB Chatbots http://www.vimeo.com/291069779
SILVER TBWA Solidarité Grands Froids The Homeless Webshop https://vimeo.com/290714374/4694377c9e
SILVER De Vloer Samsung Share your excitement https://vimeo.com/292335825
BRONZE Wunderman Antwerp MediaMarktSaturn België N.V. GAME OF TORRENTS https://youtu.be/jM79FkkvZBg

Best Content Marketing

Award Agency Advertiser Name of the Case Case Video
GOLD LDV United Kind en Gezin Breastfeeding Extras https://vimeo.com/292667171
SILVER Prophets Audi Belgium (D'ieteren) Goose vs Audi https://vimeo.com/272310171

Best Community Management

Award Agency Advertiser Name of the Case Case Video
GOLD DDB Brussels Volkswagen Volkswagen branded GIFs model https://vimeo.com/291932621/da448fa9ce
SILVER Wunderman Antwerp TELENET Telenet Sintagram https://www.youtube.com/watch?v=gWynwu37l0A

Best Use of Technology within a campaign

Award Agency Advertiser Name of the Case Case Video
GOLD Prophets Audi Belgium (D'Ieteren) Audi E-xperience https://vimeo.com/283715028
SILVER TBWA MINI Driven by Data https://vimeo.com/292350860
BRONZE TBWA Belgium Entertainment Association The Subtitle Hack https://vimeo.com/290727411/2fae1d0f6a

Best Awareness Campaign

Award Agency Advertiser Name of the Case Case Video
GOLD Wunderman Antwerp Child Focus Innocent Childporn https://youtu.be/rHYgDCtCTNM
GOLD LDV United Kind en Gezin Breastfeeding Extras https://vimeo.com/292667171
SILVER LDV United Special Olympics Dare to sponsor https://vimeo.com/292670926
BRONZE PHD media Telenet Group - Base Base - The Liquid campaign https://youtu.be/4UtcJZo8O_w

Best Interface

Award Agency Advertiser Name of the Case Case Video
BRONZE Prophets Audi Belgium (D'ieteren) Audi E-xperience https://vimeo.com/283715028
BRONZE RTL Belgium Tapptic RTLplay Mobile App https://vimeo.com/291499238

Agency of the Year

Wunderman Antwerp

Advertiser of the Year

D'Ieteren

Digital Sales Guy/Girl of the Year

Daniel Borrego - Quantum

Digital Planner of the Year

Jonathan Lannoy - Havas Media

The first Artificial Intelligence Jury

To celebrate our 10th anniversary, we have created the world’s first Artificial Intelligence jury, called Pearl.

She will designate the winner of a special award and will judge all entries using algorithms that learn from past data.

Pearl More information about the IAB MIXX Awards