Theme

This IAB Afterwork 5@7 aims at exploring the fast growing CTV: As screens get smarter and audiences become more selective, Connected TV (CTV) is rapidly reshaping the advertising landscape. During this night, we're diving into how this dynamic channel is not only changing the way brands reach consumers but also redefining the relationship between advertisers and their audiences.

In a world where traditional broadcast is giving way to on-demand, personalized content, CTV offers unprecedented opportunities for targeting, engagement, and measurement. But with great potential comes new challenges; from data privacy to creative innovation.

Join us for insightful conversations, real-world case studies, and networking with fellow marketers, media experts, and innovators. Let’s explore how CTV is bridging the gap between digital precision and television’s storytelling power; ushering in a new era of customer connection.

Program

• 5 PM: Welcome by Fleur Parnet, Frédéric Martins and Edouard Cambier
• 5.10 PM: Program overview and moderation by Alain Heureux
• 5.15 PM -5.45 PM:
  • Keynote by Marie-Clare Puffet from IAB Europe about the European CTV market (facts and figures)
  • Keynote by Kevin Kielbaey of LiveRamp about the Acronyms of the CTV industry
  • Keynote by Nicolas Jacqmin of WPP about Insights on the Belgian CTV market
• 5.45 PM -6.20 PM: Panel 1 - The metrics, the targeting opportunities and the strengths of CTV
  • By Koenraad Deridder (CIM), Julien Boudreau (The Trade Desk) and Bart Swimberghe (Proximus). 
• 6.20 PM -6.55 PM: Panel 2 - Case stories from Belgium and other countries
  • By Frédéric Martins (RMB), Bert Velghe (DPG Media) and Hans Verwimp (McDonalds) and Naïf
• 6.55 PM -7 PM: Conclusions by Fleur Parnet and Alain Heureux
• 7 PM - ...: Networking event with drinks

Practical info

Date: November 26, 2025

Timing: 05:00 PM - 07:00 PM

Venue: Groundfloor, Louizalane 500 at 1050 Brussels within the BECI (Chamber of Commerce) offices 

Rates: 

• BAM Member: € 49 excl. VAT
• BAM Non-Member/Friend+: € 79 excl. VAT