Theme

This IAB Afterwork 5@7 aims at exploring the fast growing CTV: As screens get smarter and audiences become more selective, Connected TV (CTV) is rapidly reshaping the advertising landscape. During this night, we're diving into how this dynamic channel is not only changing the way brands reach consumers but also redefining the relationship between advertisers and their audiences.

In a world where traditional broadcast is giving way to on-demand, personalized content, CTV offers unprecedented opportunities for targeting, engagement, and measurement. But with great potential comes new challenges; from data privacy to creative innovation.

Join us for insightful conversations, real-world case studies, and networking with fellow marketers, media experts, and innovators. Let’s explore how CTV is bridging the gap between digital precision and television’s storytelling power; ushering in a new era of customer connection.

Program

The program will be announced very soon!

Practical info

Date: November 26, 2025

Timing: 05:00 PM - 07:00 PM

Venue: TBC

Rates: 

• BAM Member: € 49 excl. VAT
• BAM Non-Member/Friend+: € 79 excl. VAT