Bisou Awards 2025

On 6 November, the Grand Casino Knokke-Heist will once again host the Bisou Awards, Belgium’s professional awards celebrating the most impactful influencer marketing campaigns. Organisers Hurae and CityCubes want this second edition to show that influencer marketing is about more than likes and followers: it’s a powerful, strategic way to connect brands and audiences.

Participation is open to brands, agencies and influencers who have realised a campaign together. From a national launch to a clever creative response to a trend, or even a surprising niche collaboration – the Bisou Awards shine a light on a wide range of cases.

Why take part?

• The global influencer marketing industry is set to reach more than $24 billion in 2025 (Source: Influencer Marketing Hub).
• 63% of consumers trust influencer recommendations more than traditional advertising.
• Micro- and nano-influencers continue to rise: campaigns with smaller, engaged communities often achieve higher engagement and conversion.

As jury president Joke De Nul explains:

“Influencer marketing is about credibility and relevance. The best influencer marketing doesn’t feel like marketing, but like a story that makes sense.”

How it works

The jury process consists of an online review in October and a live jury session on 6 November, just before the award show. Finalists will present their case directly to the jury, who will select the winners based on creativity, authenticity, strategy and impact.

“The Bisou Awards are not only about recognition, but also about inspiration,” adds De Nul. “We want to show how powerful collaboration between brands and influencers can be, regardless of sector or budget.”

Cases can be submitted until 30 September via www.bisouawards.be.