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Nathalie Erdmanis - AG & AGEAS
Can we still be marketers in a postmaterial world?
It's a bit of a dirty secret today, but as a young girl, I was obsessed with brands. No wonder I made it my profession roughly thirty years ago. Back in my solvay days, most of my classmates wanted to be private bankers for high net worth individuals, consultants for one of the illustrious big four, wide-eyed daring entrepreneurs... There were hardly any women, and even fewer future marketers!
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Fred Dorsimont - Behaven
Stronger together
How to turn consumers into sustainability actors?
Many sustainability initiatives focus on product improvement. This is obviously important but often insufficient. It is also critical to change consumer behaviour so that the brand's efforts have the desired impact. In this article, we discuss concrete solutions to achieve this, as well as a sustainable marketing methodology.
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