“Signal For Help” by “Juniper Park\TBWA Toronto, Canada for “Canadian Women’s Foundation” wins the Care Awards 2022 Grand Prix.

A total of seven campaigns from seven different countries have been awarded by the 2022 Jury of the Care Awards which highlights excellence in promoting care for people and the environment.



New this year, a Special Youth Award elected by students from IHECS awards an eighth campaign

The Care Awards do not use a ranking scale; there are no first or second or third, it is only about which campaigns deserve a Care Award. It’s all about merit..

The winners are:

  • I don’t remember, HOY Havas Buenos Aires, A.L.M.A. Alzheimer’s Disease Association, Argentina
  • Reverse Selfie, Ogilvy London, Unilever, UK
  • Signal For Help, Juniper Park\TBWA, Canadian Women’s Foundation / Women’s Funding Network, Canada
  • Catch of the Day 2050, Ogilvy Social.Lab Amsterdam, Sea Shepherd Conservation Society, Netherlands
  • Hide-and-seek, Hjaltelin, Stahl & Co., Save The Children Norway, Denmark
  • Unbox Me, FCB India + FCB Chicago, UNAIDS, India
  • Don’t Choose Extinction, Activista Los Angeles, UNDP (United Nations Development Programme), USA
  • "ReStory" by Happiness / An FCB alliance for Canon, Belgium - Special Youth Award


 "As Jury President of the Care Awards, every year I am always surprised to see so many new, creative and inspiring ways to express issues and promote important causes. A good campaign, like many of the submissions this year, is a campaign whose message sticks, where you find yourself thinking about the issue and wanting to do something to help. Politicians, companies, consumers and citizens- young and old- we all have a role to play. This is the message of the Care Awards. " says Dita Charanzová, Vice-President of the European Parliament
Godmother of the Care Awards

“The competition was tough this year and open passionate discussions between the jury members, each bringing their own expertise. Coming from a variety of backgrounds it was difficult to seduce them all. The 31 campaigns shortlisted were carefully examined, and only 8 made the cut, a majority of which are from the “noncommercial sector”. A difference quite interesting to highlight while most of the awards in the industry are seeing their “good” or “sustainable” categories overtaken by companies” explains Isa Kurata, ACT Responsible co-founder

More information and full results: https://act-responsible.org/the-care-awards/

About the Care Awards:
The main aim of the Care Awards is to highlight the advertising industry’s specific contribution to society by selecting and celebrating the most powerful and relevant social marketing campaigns and to inspire, promote and unite  the actors of the advertising communications industry around social responsibility and sustainable development. The particularity of The Care Awards is its unique jury composed of a panel of agency professionals, sustainable communication experts alongside NGOs Communication Heads chaired by MEP Dita Charanzova (see jury composition).  The subjects covered are such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.

For further information, please contact:
Isa Kurata, ACT Responsible Co-founder 


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Publicatie: 18 november 2022