Webinar Week - Day 1: Ethics
"Innovate to Elevate: The Ultimate Webinar for Marketing Visionaries" is an online event that highlights the importance of innovation in marketing and aims to inspire industry professionals to rethink their approach to reach new heights of success. These webinars will highlight the importance of innovation in marketing to drive sustainable and meaningful business growth and success. During one week, we will focus every day on a topic.
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Webinar 1: Understanding & Adopting the ICC Ethical Guideline
The Meaningful Marketing framework of BAM gives its members an ideal to aim for. The ICC ethical guideline is a list of recommendations to help businesses reach this ideal.
During this webinar, Ivan Vandermeersch & Florent Diverchy, (co-)captains of the Ethical Think Tank, will discuss the 15 points of this guideline and give you some concretes ideas to make your marketing more meaningful.
Key learnings:
- Know the 15 points of the ICC Guideline
- Find concrete ways to apply them
- Know how to prioritize the changes in your own strategy
Speakers:
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Florent Diverchy
Captain - BAM Think Tank Ethics
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Ivan Vandermeersch
Co-Captain - BAM Think Tank Ethics
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Discover the webinar below.