Pre-summit consumer day_Banner  (400 x 256 px) Pre-summit consumer day_Banner (1852 x 600 px)

Pre-Summit Consumer Day

On April 17, BAM, along with Fedma, the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC) will organize a high-level conference ahead of the Belgian Presidency's European Consumer Summit the following day.

We are honored to be joined by the Belgian State Secretary for the Budget and Consumer Protection Alexia Bertrand, who will give a keynote and take part in our panel on ethical marketing.

As proponents of consumer protection and advocates for adapting to the digital transformation landscape, these associations are gathering to spotlight ethical practices in digital marketing and consumer affairs. The meticulously curated agenda promises profound deliberations on the multifaceted aspects of consumer rights, augmented by the unveiling of impactful initiatives, notably the groundbreaking influencers platform.

Program

  • 13:30 - 14:00 Welcome and registration
  • 14:00 – 14:15 Introduction: Overview of Digital Meaning Marketing Practices
  • 14:15 – 15:00 Ensuring Responsible Influencer Marketing: prevention, training, and enforcement
  • 15:00 – 15:25 Application of Privacy Enhancing Technologies (PETs) to data-driven marketing activities: striking a balance between consumers’ privacy expectations and marketers’ innovation
  • 15:25 – 15:55 Networking break
  • 16:00 – 16:10 Keynote: Alexia Bertrand: consumer protection & responsibilities of consumers
  • 16:10 – 16:55 Panel Discussion: Ethical Marketing and Cross-Sector Partnerships
  • 16:55 – 17:00 Closing remarks Working together to further enhance consumer protection
  • 17:00 – 18:00 Networking

 

Our collective purpose serves as a testament to our shared dedication to transparency and ethical conduct in the digital realm. As we converge on this intellectual juncture, the presence of EU and BE stakeholders further enriches the dialogue, facilitating the exchange of ideas and collaborative ventures.

 
This event is upon invitation only.
If you would like to attend, please reach out to fleur.parnet@marketing.be.

 

 

 

Organized by: 

FEDMA_LogoFinal_Alta-01 BAM-logo-outline-geel   EASA logo   ICC_Belgium_BLACK_RGB_72dpi