- 01:30 PM - 02:00 PM: Welcome
- 02:00 PM - 02:15 PM: Introduction: Overview of Digital Meaningful Marketing Practices
- 02:15 PM - 03:00 PM: Ensuring Responsible Influencer Marketing: prevention, training, and enforcement
- 03:00 PM - 03:30 PM: Application of Privacy Enhancing Technologies (PETs) to data-driven marketing: striking a balance between consumers’ privacy expectations and marketers’ innovation
- 03:30 PM - 04:00 PM: Networking break
- 04:00 PM - 04:10 PM: Keynote by Alexia Bertrand
- 04:10 PM - 04:55 PM: Panel Discussion: Ethical Marketing and Cross-Sector Partnerships
Followed by a Q&A
- 04:55 PM - 05:00 PM: Closing remarks
- 05:00 PM - 06:00 PM: Networking
Our collective purpose serves as a testament to our shared dedication to transparency and ethical conduct in the digital realm. As we converge on this intellectual juncture, the presence of EU and BE stakeholders further enriches the dialogue, facilitating the exchange of ideas and collaborative ventures.