Pre-Summit Consumer Day

On April 17, BAM, along with Fedma, the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC) will organize a high-level conference ahead of the Belgian Presidency's European Consumer Summit the following day.

We are honored to be joined by the Belgian State Secretary for the Budget and Consumer Protection Alexia Bertrand, who will give a keynote and take part in our panel on ethical marketing.

As proponents of consumer protection and advocates for adapting to the digital transformation landscape, these associations are gathering to spotlight ethical practices in digital marketing and consumer affairs. The meticulously curated agenda promises profound deliberations on the multifaceted aspects of consumer rights, augmented by the unveiling of impactful initiatives, notably the groundbreaking influencers platform.

Program

01:30 PM - 02:00 PM: Welcome
02:00 PM - 02:15 PM: Introduction: Overview of Digital Meaningful Marketing Practices
02:15 PM - 03:00 PM: Ensuring Responsible Influencer Marketing: prevention, training, and enforcement
03:00 PM - 03:30 PM: Application of Privacy Enhancing Technologies (PETs) to data-driven marketing: striking a balance between consumers’ privacy expectations and marketers’ innovation
03:30 PM - 04:00 PM: Networking break
04:00 PM - 04:10 PM: Keynote by Alexia Bertrand
04:10 PM - 04:55 PM: Panel Discussion: Ethical Marketing and Cross-Sector Partnerships
Followed by a Q&A
04:55 PM - 05:00 PM: Closing remarks
05:00 PM - 06:00 PM: Networking

Our collective purpose serves as a testament to our shared dedication to transparency and ethical conduct in the digital realm. As we converge on this intellectual juncture, the presence of EU and BE stakeholders further enriches the dialogue, facilitating the exchange of ideas and collaborative ventures.

This event is upon invitation only.
If you would like to attend, please reach out to fleur.parnet@marketing.be.