With regards to the cookieless era challenges, IABbyBAM want help the Belgian Digital advertising industry & market (Agencies, Advertisers & Publishers) to ensure that digital advertising activities will be 3rd party cookieless proof by the end of 2022.
This second webinar aims to deepdives 3 key topics directly related to the Cookieless challenge: Data Collection, Data Activation & Data Measurement & Attribution.
For each of the 3 topics we propose a case study to be as actionable as possible:
- Data Collection: server-side tagging
The benefits to move from client-side to server side data collection
A data-driven case in Health Insurance
by Siegert Dierickx, Managing Partner, MultiMinds
- Data Activation: 1st party data:
A local, cookieless and automated campaign setup that is working now & future proof. A Nestlé, UM, Trustmedia and Adhese case.
by Karel Goethals, COO, Mediabrands and Tim Sturtewagen, Partner, Adhese
- Data Measurement & Attribution:
How to do conversion attribution in a cookieless world? Learnings from the Banking & Gambling sector
by Dax Vercauteren, Commercial Director, Adform
Speakers of the day
- Frédéric Martins, Head of media & programmatic buying at ING Belgium – President of IABbyBAM
- Siegert Dierickx, Co-Founder & Managing Partner Multiminds
- Karel Goethals, COO, Mediabrands
- Tim Sturtewagen, Partner, Adhese
- Dax Vercauteren, Commercial Director, Adform
To make this new webinar more interactive, fill in this short survey. We will share the results with all of you.
BAM Members: Free
BAM Non-Members: € 49 excl. VAT