IAB

IAB Belgium

The Belgian Association of Marketing is the representative of IAB in Belgium.

IAB Europe

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.

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IAB International Standards

As IAB representative in Belgium, the Belgian Association of Marketing ‘IAB International Expert HUB’ is working on updating IAB International standards. The aim is to simplify and streamline banner production. IAB standards ensure that advertisers can reach as many websites as possible with the minimum amount of creative material. Here the IAB standards give recommendations for display, mobile, tablet and online video. IAB standards also offer technical specifications for banner developers

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