AI & Ethical Charter: Discover all about it with Karine Ysebrant
At BAM we believe that marketing and ethics must go hand in hand — especially when it comes to innovations such as artificial intelligence.
AI is transforming marketing faster than ever. It opens up incredible opportunities — but also brings real responsibilities. That’s why, a few months ago, BAM contributed to the AI & Ethical Charter, created by FEDMA: to help marketers navigate this fast-changing landscape with confidence, integrity, and care for the people behind the data.
In this webinar, we’ve invited Karine Ysebrant — a passionate voice in ethical marketing and part of the BAM Think Tank Ethics — to guide us through what the Charter means, why it matters, and how it can be applied in daily practice. To give you as a marketer the tools you may need.
Because this isn’t just about rules. It’s about building trust, making smart choices, and shaping a future where marketing stays human — even in a world driven by algorithms.
Discover the discussion with Florent Diverchy (Produpress), José Fernandez (D'ieteren) and Tim Colman (Proximus).