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Webinar Week - Day 4: LEG & Ethics

"Innovate to Elevate: The Ultimate Webinar for Marketing Visionaries" is an online event that highlights the importance of innovation in marketing and aims to inspire industry professionals to rethink their approach to reach new heights of success. These webinars will highlight the importance of innovation in marketing to drive sustainable and meaningful business growth and success. During one week, we will focus every day on a topic.

Webinar Week (2)

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12:00 - 12:45: Personalised advertising (cookies and other means): evolutions in case law – what now?

Can personalization thrive in 2024 under the GDPR?

Recently large companies have tried a different approach in their advertising strategy, which has raised questions about the legality of this approach regarding the GDPR.

In this webinar we will explore the opinion of the EDPB regarding the Pay-or-Okay as well as other case law to provide a complete overview of the current state of marketing and personalized marketing in the context of the GDPR.  

Key Learnings:

  1. Provide a legal update
  2. Understand the current vision of the authorities regarding marketing in order to create sustainable marketing campaigns
  3. Discuss potential angles for future marketing campaigns.

Speaker:

Jonatha Crabbé

Jonathan Crabbé

Digital Lawyer @ EY Law

Discover the webinar below.

12:45 - 13:30: Just Do It Right: Navigating AI Ethics in Marketing.

Join us for the "Just Do It Right: Navigating AI Ethics in Marketing" webinar, a transformative session where we explore the frontier of ethical AI and its profound impact on marketing.

Dive into how maintaining control, ensuring transparency, and fostering inclusivity can not only protect but also empower your brand and consumer relationships.

Learn to navigate the complexities of AI with integrity and discover strategies to implement an ethical framework that aligns with your brand’s values.

This session is a must for marketing professionals eager to lead in the AI revolution responsibly!

Key Learnings:

  1. Understanding Ethical Implications: Grasp some essential ethical considerations that AI introduces into the marketing landscape.
  2. Frameworks for Ethical Decision-Making: Learn to apply an ethical framework to guide AI deployment in marketing campaigns.
  3. Balancing Innovation with Integrity: How to innovate responsibly, ensuring AI solutions are both cutting-edge and ethically sound.
  4. Building Consumer Trust: Techniques for leveraging transparency and fairness to build and maintain consumer trust.
  5. Future-Proofing Your Marketing Strategy: Some insights into future (self) regulatory trends and how to prepare your marketing strategies to adapt and thrive.

Speaker:

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Karine Ysebrant

Senior Consultant in Management, Marketing, Media & AI

Member of Think Tank Ethics

Discover the webinar below.