Unleash the Power of GenAI in Programmatic Marketing

The challenge

The cookieless future is here with a browser share of about 51% for cookieless browsers such as Safari & Firefox in Belgium and will in all likelihood grow to a maximum somewhere 2025 when Chrome tips the scales. To combat the loss of cookies in general, a lot of buyers are transferring media budgets to contextual targeting solutions in programmatic marketing. Google, IAS, DoubleVerify, 4D, Comscore & more allow buyers to target a whole series of web pages based on words in content around a particular topic such as automotive, shopping, retail, telco and more. With the introduction of genAI & Large Language Models in the market in 2023, contextual targeting is about to get a new iteration in its development. Applications of generative AI is namely getting an introduction in the summer of 2024 with a new integration partner called Cognitiv AI who will allow marketers the power of ContextGTP in programmatic marketing.

The solution

Cognitiv AI connects deep learning and GPT-based natural language processing to enable brands to connect with audiences across relevant content without relying on user and personal data. This can be done with 3 easy steps steps:

1) Generate a prompt of your desired audience with target content and your destination language:

I am looking to market _______________

to ________________________

who browse content that speaks about __________________

input in: english

output in languages : french, dutch, german, english

2) Buyer reviews your generated URLs and further trains your ContextGPT-results.

3) Buyers activate a deal on Pubmatic with more ad exchanges coming in 2025.

Audience inferred targeting gets truly personalized versus traditional contextual targeting: easily get your contextualized delivery 100% tailored to any business needs with more accuracy. Cognitiv AI for the moment processes about 11 languages in Europe with main languages such as English, French, Dutch, German, Spanish, Italian, Portuguese, Swedish, Danish, Norwegian & Finnish. The enhanced contextual solution is available on digital channels such as Display, Mobile web & Video.

The result

For the moment, there are no case studies on the generative AI solution of Cognitiv AI in programmatic marketing. The solution is available in Adform exclusively for Europe as of 8^th of July 2024 & other programmatic marketing platforms around the world.