Meaningful Marketing Academy - Mini MBA

Explore our innovative Meaningful Marketing Academy, a cutting-edge mini MBA program designed to elevate your marketing skills and expertise.


At BAM, we pioneered the Meaningful Marketing Framework four years ago with the mission of guiding marketing practices and professionals towards continuous evolution and improvement. Initially offered as a four-day training, we delved into the six modules of the model. This year, we're thrilled to introduce a brand new mini MBA format, taking our training a step further by integrating key questions that marketers commonly face (functional trainings) alongside the foundational principles of the Meaningful Marketing Framework.

Our unique training proposition offers a curated program designed by professionals, for professionals. With annual updates from our expert trainers, each module is meticulously revised, ensuring relevance and applicability. The training spans five fixed days per year, repeated twice annually. Emphasizing a progression in addressing marketers' questions—from brand positioning to go-to-market strategy—the curriculum is always viewed through the lens of Meaningful Marketing.

This training will help you be and stay Future Fit!

Who is this academy for?

  • For companies (marketers, trade marketers, even sales people) wanting to propose to their marketers a full integrated program that is easy to understand and plan.
  • For individuals, freelancers wanting to stay future fit and interact with peers during a training.
  • For media, advertising agencies, market research, wanting their account manager to speak the same language than their customers.

We target marketers with at least 2-3 years experience, as we don’t reexplain the basics.

How to participate?

This training can be booked day by day, but we recommend to book at least day 1 and another (day one being the umbrella and starting point).

A certificate is awarded for the people following the full program.

Discover the program:

Practical Information:

  • Dates Semester 2: 22nd of October, 5th of November, 19th of November, 26th of November and 10th of December 2024
  • Timing: 09:00 AM - 05:00 PM
  • Location: IBM - Bourgetlaan 42, 1130 Brussel
  • Pricing:
    • BAM Members: € 2600 excl. VAT
    • BAM Non-Members / Friend+: € 3600 excl. VAT

Register now for the Meaningful Marketing Academy

Any question?

Nathalie Prieto

Contact Nathalie Prieto, Head of activities & sponsoring

+32 472 10 20 85 -


BAM is an approved service provider of the SME Portfolio. (DV.0242879)