Inloggen   Zoeken   Home    Contact

FRNL
AI & Marketing Academy AI & Marketing Academy (1)

Training: AI & Marketing Academy

Dates: 20th of March, 3rd of April, 24th of April, 8th of May, 15th of May 2025

Timing: 09:30 AM - 01:00 PM

Location: Roularta BMC - Raketstraat 50, 1130 Brussels

Pricing:

BAM Members: € 1090 excl. VAT

BAM Non-Members / Friend+: € 1490 excl. VAT

Register now >

In the rapidly evolving world of marketing, understanding and leveraging artificial intelligence (AI) is no longer optional—it’s essential. Our AI & Marketing Academy is designed to equip professionals with the knowledge, tools, and hands-on experience needed to harness AI's potential. Through a series of expert-led modules, you’ll gain insights into the latest AI advancements and practical techniques for integrating them into your marketing strategies.

Register now >

Programme

  • Module 1. Impact of AI in marketing (20/03/25)
    • Evolution of AI and its impact on marketing practice today
    • Presentation of the main AI assistants (ChatGPT, Copilot, Mistral, etc.) and understanding their differences and complementarities.
    • Demonstration of the current and future capabilities of AI Assistants
    • Introduction to AI Agents and their potential for automation. What this means for the customer experience
    • Concrete use cases in various marketing fields

    Teacher: David Grunewald 

  • Module 2: Master advanced prompting techniques & Module 3: New research and analysis methods (03/04/25)

    Module 2:

    • Basic principles of effective prompting. What are promoting structures and methods?
    • What tools can you use to improve your prompts? 
    • Practical exercises: use of “advanced” prompts for market analysis, social networking campaigns, data analysis, research summaries, persona development, etc.
    • Creation of a customized prompts library

    Module 3:

    • Google's limitations and new AI search tools (Perplexity, SearchGPT, STORM, etc.)
    • Advanced research techniques for market analysis and competitive intelligence with Perplexity
    • Using Notebook LM to analyze documents and create podcasts
    • How to generate automated reports and summaries
    • Practical exercises on real marketing cases

    Teacher: David Grunewald 

  • Module 4: Automating marketing tasks (24/04/25)
    • Why create GPTs and how (no coding knowledge required)
    • Automating recurring tasks (press reviews, social posts, etc.)
    • Integrating AI into existing marketing workflows
    • Discover the potential of RAG (Retrieval Augmented Generation) for marketing departments
    • Practical workshop: creating your own personalized AI assistant (GPT)

    Teacher: Olivier Van Duyse

  • Module 5: Finding your way around image and video generation solutions & Module 6: Generating podcasts and avatars (08/05/25)

    Module 5:

    • Presentation of the different image generation tools. Advantages and limitations. Rights of use. (Midjourney, DALL-E, Firefly, Flux, Ideogram, Leonardo...)
    • Tools for creating videos with AI for your SRs
    • Voice cloning and avatar creation

    Module 6:

    • Overview of different tools to facilitate podcast production
    • Generating and editing sound and voice cloning for your content (ElevenLabs, ...)
    • How to create your own avatar for internal/external communication
    • Legal considerations

    Teacher: Gert Pauwels

     

  • Module 7: Ethics and security of AI in marketing (15/05/25)
    • Ethical issues surrounding the use of AI 
    • Legal and regulatory framework (intellectual property, RGPD, etc.)
    • Data security and confidentiality
    • Algorithmic biases and their impact
    • Best practices for responsible use of AI

    Teacher: Karine Ysebrant

Questions?

Do you want detailed information about the trainings and which of them best suit your profile?

Nathalie Prieto

Contact Nathalie Prieto, Head of activities & sponsoring

+32 472 10 20 85 - nathalie.prieto@marketing.be
Register now >